Customer Relationship Management
Effective lead nurturing is only possible with a solid Customer Relationship Management (CRM) system. 3 Media Web can deliver your CRM system seamlessly integrated with your web site.
The majority of B2B companies must nurture their leads over an extended period of time, sometimes as long as two years or more. Over that time, prospective clients should receive a variety of communications from your company to gradually build their interest in your products or services.
But what if you send a communication that appears as if you're unaware of your prospective client's response to an earlier communication? Or what if your prospective client is called by a salesperson too early in the relationship, before they've gone from a cold lead to a warm lead? Maybe multiple sales representatives call on the same prospect without realizing it.
All of these problems can be avoided with a real-time Customer Relationship Management (CRM) system. You will be able to monitor where a prospect is in the sales cycle. You will be able to track each interaction with each prospect and each customer. And you will be able to capture the details and results of those interactions, in order to effectively drive sales. However, a CRM is only as good as the information it holds. That's why we not only provide a seamless integration between your CRM and your web site, we also help you create and maintain an organization-wide code of conduct for managing and maintaining customer relationship data.
With an effective Customer Relationship Management system implemented by 3 Media Web, visitors to your web site will become prospective clients by entering the funnel of your CRM database. An up-to-date database will allow you to calculate the return on investment of your company’s Internet marketing efforts.