White Papers

Explore our library of white papers and learn more about topics related to 3 Media Web's areas of expertise.

All of our free white papers are easy to download and will help you gain a broader understanding of topics like web design, internet marketing, finding a web designer and decoding web jargon. No matter what business you're in, a working knowledge of the various internet solutions available today will help you make better decisions for your company.

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  15 Tips for Creating Business-Driving E-Newsletters

  In a world of overflowing e-mail inboxes, it's so easy for recipients to click "delete" or "unsubscribe". Get through the clutter and make your e-mail newsletter stand out and get opened. When you deliver relevant content to your customers, you'll reap the rewards.

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  A Buyer's Guide to Hosted Exchange

  When you're ready to increase your business communication efficiency by implementing a hosted Microsoft Exchange 2010 solution, you'll need to understand what to look for in a provider. In this white paper, you'll discover the benefits of a hosted solution vs. an in house solution, and you'll find 19 key questions to ask when evaluating vendors.

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  A Non-Techie's Guide to Website Jargon

  A simple reference guide full of terminology, lingo & jargon that will help the average Joe navigate through web proposals or conversations with web developers. The meanings of terms you've been dying to know but were afraid to ask.

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  Creating Winning E-Catalogs

  E-catalogs are one of the best marketing investments a business can make: a well-designed, user-friendly online product catalog can be a great weapon in your business arsenal. Building an online catalog is a sure-fire way to increase sales, reduce costs, and deliver the right products and services to the right users and clients — every time. Learn eight key ways to make yours a winner.

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  Finding the Right Web Designer

  Your web site is a big investment, and finding the right design partner is critical to its success. But how do you choose the right vendor for your project?  In this white paper, we'll detail 7 valuable tips for evaluating designers and selecting the one that's right for you.

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  Getting Started in Social Media

  Many small businesses don't understand how social media can be used to promote and grow their business. Sometimes just the thought of getting started is intimidating enough. The good news is that social media marketing is one of the easiest things to embark upon, and with a little time, effort and patience, it can pay off big for your company.

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  How Content Management Systems Put You in Control

  A CMS allows you to manage the content on your site without the involvement of IT personnel, website designers or developers. There's no need to understand HTML or know how to program for the web. Learn how a good CMS puts you in the driver's seat to increase the effectiveness of your site.

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  Taking Control of Pay-Per-Click Advertising

  Pay-per-click advertising is one of the most cost-effective internet marketing options available, and it can help you produce immediate results in increased traffic to your site. It's relatively easy to setup, but it's critical that you start out with a plan. Learn how PPC works as a complement to Search Engine Optimization and find out the six simple steps you need to follow to get your PPC program up and running.

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  Understanding SEO

  With more than 8 billion indexed pages on the internet, how are potential customers going to find yours? Search Engine Optimization (SEO) can help. The good news is that many SEO techniques are very easy to understand and to implement. In this white paper, you'll learn eight great tips that you can start using today.