Font

Font smaller than size 12 can be difficult to read.

Proper headings make content easier to scan. In many cases, bigger is better.

Color

Contrast is a common accessibility problem.

Our designs avoid low-contrast layering, like red/green or blue/purple.

Contrast

We’ll use high-contrast throughout your website.

Light backgrounds with dark fonts, or the inverse, while making things easy to spot.

Canvas

Busy websites are not user-friendly.

We’ll design with enough white space to make your content easy to read.

Graphics

Proper use of alt and descriptive text is crucial.

43% of web images lack sufficient alt-text on images and descriptive labels on buttons.

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Common Accessible Web Design Questions

  • It might seem like a time-consuming process, but improving web accessibility can only help your site and expand your potential audience.

    The Web Accessibility Initiative adds, those with disabilities should be able to “perceive, understand, and interact with the web,” and should also be able to “contribute to the web” in a manner that is meaningful.

    Improving web accessibility enhances the user experience for said individuals. While the motivations behind prioritizing accessibility may range from altruistic (improving the lives of people with disabilities) to selfish (avoiding negative public blowback), the end-goal of opening the internet to a broader user base remains the same.

    We can help evaluate your current levels of accessibility, and to help improve your web accessibility down the road.

  • In short, yes. Even if you’re not a government agency or vendor. The ADA is now being extended to cover private enterprise, too.

    Therefore, it’s wise to ensure your website is ADA compliant. If it isn’t, make the necessary adjustments as quickly as possible.

    If you don’t, you risk losing potential customers who are unable to use your website, but you also open yourself to the risk of a lawsuit.

    Still curious? Read our guide→ Does My Website Need to be ADA-Compliant?

  • Accessibility for web design focuses on three main areas: compatibility with tools like text-to-speech and magnification readers, usability for the visually or cognitively impaired, and navigability for those with physical disabilities.

    Start with these items—

    • Use content tools with accessibility features
    • Always use complete metadata and tags
    • Use accessible text formatting
    • Maintain best practices for links
    • Avoid tables and layout complexity
    • Enable keyboard navigation
    • Make smart color choices
    • Keep inputs and forms accessible
    • Use best practices for dynamic content and ARIA
    • Good UI/UX is inherently accessible

    Need a little more explanation? Read our guide→ 10 Tips for Making Your Website Accessible (What You Need to Know)

  • By starting with text. Most social platforms are built on audio, video, and graphics.

    Text connects these formats together. Users and assistive technologies can translate text into any other format (speech, visual, etc).

    Text is adaptable, and accessible.

    Need step-by-step instructions? Read our guide→ Accessibility in Digital Marketing