Perceivable

Usable to all, regardless of sensory ability.

All of your site content is available to the senses (vision and hearing primarily) either through the browser or through assistive technologies like screen readers.

Operable

Usable to all, regardless of input device.

Visitors can interact with all controls and interactive elements of your site using either the mouse, keyboard, or an assistive device.

Understandable

Clear to all, regardless of access methods.

Your content is clear and limits confusion and ambiguity—both in language and interface labels and controls.

Robust

Accessible to all, regardless of technology.

Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies.

Step 1

Identify priority website pages & sections.

These are likely all the pages in your site’s main navigation and pages with actionable items like call out buttons and links.

Step 2

Baseline WCAG 2.0 conformance testing.

We’ll use a compliment of industry-standard tools to evaluate WCAG 2.0 Level AA conformance.

Step 3

Automated UX & content scanning.

We’ll use similar accessibility tools to evaluate the content of your site, including User Experience functions like sliders, accordions, and media players.

Step 4

Conduct manual Q.A. & expert user review.

Sometimes automated tests don’t cover everything, so we’ll conduct a series of manual Q.A. reviews.

Step 5

Accessible web development begins.

After we’ve completed testing and discovery, our team will begin engineering your accessible website.

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Accessible Web Development Questions

  • It might seem like a time-consuming process, but improving web accessibility can only help your site and expand your potential audience.

    The Web Accessibility Initiative adds, those with disabilities should be able to “perceive, understand, and interact with the web,” and should also be able to “contribute to the web” in a manner that is meaningful.

    Improving web accessibility enhances the user experience for said individuals. While the motivations behind prioritizing accessibility may range from altruistic (improving the lives of people with disabilities) to selfish (avoiding negative public blowback), the end-goal of opening the internet to a broader user base remains the same.

    We can help evaluate your current levels of accessibility, and to help improve your web accessibility down the road.

  • In short, yes. Even if you’re not a government agency or vendor. The ADA is now being extended to cover private enterprise, too.

    Therefore, it’s wise to ensure your website is ADA compliant. If it isn’t, make the necessary adjustments as quickly as possible.

    If you don’t, you risk losing potential customers who are unable to use your website, but you also open yourself to the risk of a lawsuit.

    Still curious? Read our guide→ Does My Website Need to be ADA-Compliant?

  • Accessibility for web design focuses on three main areas: compatibility with tools like text-to-speech and magnification readers, usability for the visually or cognitively impaired, and navigability for those with physical disabilities.

    Start with these items—

    • Use content tools with accessibility features
    • Always use complete metadata and tags
    • Use accessible text formatting
    • Maintain best practices for links
    • Avoid tables and layout complexity
    • Enable keyboard navigation
    • Make smart color choices
    • Keep inputs and forms accessible
    • Use best practices for dynamic content and ARIA
    • Good UI/UX is inherently accessible

    Need a little more explanation? Read our guide→ 10 Tips for Making Your Website Accessible (What You Need to Know)

  • By starting with text. Most social platforms are built on audio, video, and graphics.

    Text connects these formats together. Users and assistive technologies can translate text into any other format (speech, visual, etc).

    Text is adaptable, and accessible.

    Need step-by-step instructions? Read our guide→ Accessibility in Digital Marketing