5 Great Connecticut Company Websites
We serve clients all over the world, but our latest move is a little closer to home: We recently opened an office in Connecticut to work with our expanding local customer base. We’re excited to serve more New England clients, and in particular, we’ve been impressed with the work Connecticut companies are doing when it comes to web design.
These five websites are great examples of what’s possible in web design. Here’s where we’re finding local inspiration these days:
Solidify is a digital software company based in Glastonbury. As a B2B organization, it’s vital that it gets its message across quickly to business buyers. A simple design, mostly in dark blue with bright orange highlights, makes it easy for users to understand what Solidify does and how it does it. The navigation is also simple, without clutter or distractions.
CT.gov: Business in Connecticut
The new Connecticut state website offers one centralized location for all government business services and the goings-on in Hartford. The unified approach presents content by topic or task instead of government structure, making it easy to find the information you need without having to guess what department might oversee it. This solutions-based approach is something any business, especially B2B companies, could duplicate on their own websites. Large buttons with easy-to-read typefaces make navigation a breeze.
A document outsourcer, Stamford-based Novitex has an engaging, exciting video showing a close-up of papers being processed as its hero image on the home page. If you’re looking for a good example of using video, this is it: It’s instantly clear what the company’s main purpose is. Navigation is done by either a long scroll down or by clicking through at various points in the scroll, depending on the user’s preference. Colors are mainly black and gray, with a bright blue contrast button.
Farmington-based Evariant helps hospital networks manage and analyze data. Evariant makes good use of a slider, a “slide show” effect that can sometimes look out of date, by using large text and a call-to-action button to make it relevant. The long scroll down then adds more color and large photos to explain in more detail what the company does.
KenCast, based in Norwalk, develops software used in entertainment and media, military, homeland security, public safety, and banking and finance. The website is a great example of the card layout — using different mini screens throughout the page so it almost looks like a scrapbook. Each card offers a different link, and when the user scrolls over each card, it dims to show it’s activated. The result is a collection of dynamic, interesting photos that draw the user in to explore more about the company.