Do You Have an SEO Strategy?

Marc Avila

If you want to maximize your company’s online presence and draw traffic to your website, you need an SEO strategy. The complexity of that strategy will depend on the type of company you have and the type of traffic you’re trying to draw in.

This week, I’ve put together a collection of articles that can help you understand SEO strategy and get ideas for what your company’s should include.

Tips for Creating an SEO Strategy

7 SEO Strategies to Implement in 2015. The Next Web: “As mentioned in SEO PowerSuite’s recent guide to mobile-friendly sites, for Google, nearly 50 percent of all traffic is mobile. Your mobile site, now more than ever, needs to be equal in presence, content and searchability as your desktop site. Plus, having a mobile-friendly site boosts your ranking slightly from the get-go before diving deep into updates. Recall the frustrations when you get to the webpage you were looking for, click on content and nothing comes up? Save your users the trouble by unblocking traditionally troublesome Web elements like images and JavaScript. No one likes barrier to entry, especially not search engines that may place lower rankings on your mobile (and potentially desktop) sites.”

SEO: Using Rich Snippets to Increase Clicks. Practical E-commerce: “Snippets are the lines of black text that accompany every search result listing. They describe the page’s relevance to the phrase that the searcher used as his search query, with the words that match the query shown in bold. Rich snippets are additional pieces of information that the search engine is able to identify on the page, used to enhance the searcher’s understanding of the value of that page. Ratings, pricing, and availability are commonly seen in ecommerce rich snippets. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more educated click decision and improve the likelihood that searchers will choose a page that satisfies their need.”

15 SEO Best Practices for Structuring URLs. Moz: “It should come as no surprise that the easier a URL is to read for humans, the better it is for search engines. Accessibility has always been a part of SEO, but never more so than today, when engines can leverage advanced user and usage data signals to determine what people are engaging with versus not. The requirement isn’t that every aspect of the URL must be absolutely clean and perfect, but that at least it can be easily understood and, hopefully, compelling to those seeking its content.”

Make Your Blog a Local Destination and Win at Local Search. Search Engine Land: “You don’t have to fill your blog with unique posts about plumbing or being a locksmith or handling bankruptcy cases. If your blog is all about yourself, it’s boring, and you’ll run out of things to say. Make your blog a local destination, and you’ll have an endless supply of content ideas that also help build local relevancy. Instead of thinking of your blog as another marketing channel that needs to be all about your business, try to create a really awesome locally-oriented blog that people in your area will keep reading because it’s useful and truly interesting.”

Should You Customize Your #SEO Strategy For Specific Niches? Search Engine Journal: “The first thing to think about related to your niche in developing an SEO strategy is how do people (and particularly your ideal prospects and customers) search and ultimately buy things? Do the people in my niche who are my prospects even search specifically for what I sell/what directly grows my business? What else do my prospects and customers likely search for? Can I create content (or do I have existing content) to match those search queries? The answers to these questions will vary wildly from niche-to-niche (and product to product), and should impact my SEO strategy significantly.”

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