Go Beyond Keywords to Build a Local SEO Strategy That Works

Marc Avila

SEO is more than selecting strong keywords and using them liberally on your website. You need a strategy and a mix of tactics to make it work. Using social media and SEO tools can help improve your website’s searchability and get it in front of the right audience.

The articles below have some great advice on creating a local SEO strategy that works across multiple channels and can help connect your company with customers from the right geographic area.

SEO Strategies That Work

8 SEO Tools That Track Local Google Rankings. Small Business Trends: “If you’re involved with local SEO, or any form of SEO for that matter, then you know the importance of being able to recreate the results that Google serves in different cities, towns and neighborhoods based on the location of the person who is searching. The problem with most traditional SERP tracking tools on the market is that they don’t have the ability to track these local Google rankings, monitor keywords and comparing your competitors rankings. That’s when you need to make use of the following tools that track local Google rankings and give you a leg-up over the competition.”

7 Twitter SEO Tips: Leverage Your Social Presence for Better Traffic! Positionly SEO and Inbound Marketing Blog: “Try to maintain consistent communication and include similar keywords you use on your website. Remember that hashtags play the role of keywords for Twitter; they improve your searchability and help people find your content. Therefore, turn your essential keywords into hashtags because thanks to them, each one of your tweets will appear in the Twitter search for a specific topic and in the Twitter’s Trends Feed. However, avoid overusing hashtags for a single update as this might look spammy and discourage your potential followers. It’s optimal to use up to 3 hashtags for a single tweet. Feel free to add them at the end of a link to an article explaining its field or category.Once in a while, analyze which hashtags bring you the most engagement: clicks, retweets, likes. Then, optimize your profile by focusing on the more effective ones. Review your results using Twitter analytics and find out what works best for your business.”

SEO for E-Commerce Websites. Search Engine Watch: “Canonical tag usage is important for e-commerce in particular when products have attributes such as various sizes, colors, quantities, and so on, and you want to keep the ‘SEO goodness’ applied to one version of that page. It’s also important that you don’t accidentally create a script which automatically associates a canonical tag ‘back to every individual page.’ This is often used to prevent issues related to scraping, so that the ‘content love’ always resides towards the original author’s work I say this because I have seen instances of pagination on e-commerce websites where each page of results has a canonical to itself. Hence, you will end up with many versions of the same page indexed in Google. Rather than have these pages “battle it out” for a ranking, have them work more cooperatively to keep the SEO love associated with one version of the category or page.”

The 16 Secrets Of Guerrilla Local SEO. Search Engine Land: “Is your local SEO not delivering bucketloads of hot leads after just a couple of months? No surprise there — yet, while business owners often get excited about what local SEO can offer, many give up before they even get off the blocks. Remember, local SEO can be a slow process. Although it saddens me to say it, mediocre marketing with a strong commitment works far better than seemingly magical marketing without commitment. Marketing works when you have a solid plan and are committed to seeing it through over the long haul. Local SEO is no different….Without patience, you will give up before you see the cumulative results from your efforts.”

Back to Basics: Why You Should Try a Minimalistic SEO Strategy. Forbes: “The number of ranking factors that ultimately culminate in your Google search rank is enormous. This list numbers them at 205, but I’ve seen others that elaborate even further. It’s no wonder why most large companies need a team of full-time people to execute advanced campaigns. The minimalistic approach isn’t about ignoring these factors or pretending they don’t exist.…Instead, it’s about prioritizing the most important elements of SEO. Give the minimalistic approach a try, even if you’re used to a much more complicated system. You certainly won’t compromise your results or your position, and if nothing else, you’ll at least experience a nice change of pace. With a fresh perspective and a revised list of priorities, you should have no problem jump-starting your program.”

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