How 3 Media Web Helped Coin Rarities Online Modernize Their Website

Jenny Peterson Dubinsky

Every web design project comes with its own set of requirements. No two clients are the same and neither are any of their websites. On a recent project for Coin Rarities Online, we had the task of completely rebuilding the back-end of the website, while leaving the front-end the same.

The Client: Coin Rarities Online

Our client, Coin Rarities Online, is a full service online rare coin dealer based in the Boston area. CRO buys and sells high-quality coins, performs numismatic appraisals, provides auction bidding and consigning assistance, and offers consulting services on all topics related to coin collecting.

The business is operated by a husband and wife duo, John and MaryAnn Agre, whom we worked with all throughout the course of their website redesign project.

“We interviewed many firms to help us develop our new site, but the decision to go with 3 Media Web was not difficult. They were smart, very easy to work with, answered every question we had, anticipated other questions we should have asked, and inspired confidence from day 1.”

John Agre, Owner of Coin Rarities Online

Because Coin Rarities Online only wanted a subtle refresh to the design of their site and knew what they wanted down to the pixel, our team worked very closely with John during that phase of the project to ensure his requirements were fulfilled.

The Challenge: Blend The Old Into The New

During the initial discovery phase, it was established that Coin Rarities Online wanted to keep the look of their website. It was important to CRO that their customers see the same design as they have been seeing since the mid-2000s. 

Thus, a big part of this project was the development of a new back-end. Coin Rarities Online had been using a content management system (CMS) from 2004, which was painful to use. 

Another aspect that added to the scope of this project was CRO’s expansive inventory of coins in their online inventory. Coin Rarities has over 8000 coins in their online inventory. They also have over 500 ad archives, more than 200 road report articles, and over 100 coin commentaries. 

This was a lot of information to get from an outdated system to a new CMS!

Lastly, in addition to a new e-commerce system and CMS, the client also needed to switch his mailing list software which we were able to help with. 

Our Solution: WooCommerce, WordPress, & Mailchimp

To kick things off, Robbie Moore, 3 Media Web’s Creative Director, was able to deliver a pixel-perfect design that was exactly what Coin Rarities Online wanted. 

“Everyone we have interacted with through the development process is smart, responsive and has taken ownership in our project as though it is their own business which we really appreciate. “

John Agre, Coin Rarities Online

As we mentioned earlier, the design phase was completed in close collaboration with John, co-founder of CRO, who requested the design be nearly exact to what it was earlier, with the exception of some subtle updates.

As Robbie was working on the design, Jenny Dubinsky, 3 Media Web’s Senior Project Manager, was working on rebuilding the back-end from the ground up. 

Woocommerce was implemented and custom sections were built for a one-to-one familiar experience for the client. This allowed John and his wife, MaryAnn, to be able to add inventory as usual without a learning curve.

WordPress was installed and we created a Custom Post Type for the Ad Archive which makes it very easy for Coin Rarities Online to add new Ads. Additionally, we wrote a custom import script, that allowed us to import data from the old CMS to Woocommerce.

During this time, Jenny was able to have several meetings with John to train him on how to use both, WordPress and Woocommerce. Though we don’t usually give access to the backend early in the project, in this instance, we made an exception so John could learn the system since it was multi-faceted and all new to him.

“We also created an integrated Mailchimp section within the admin where he can create both a regular newsletter and a coin newsletter from directly within his website without having to go to Mailchimp, something he requested. He can send a test email to himself first if he’d like, and then send an email to his entire list, right from WordPress.”

Jenny Dubinsky, Sr. Project Manager; 3 Media Web

The Results: An Easy To Use Website And Increased Sales

After all design and back-end development was complete, the client launched their new site which has been receiving positive feedback from their customers. Because of the new, more robust back-end, Coin Rarities online were able to decrease their newsletter send time down from three and a half minutes to just 30 seconds!

Even more exciting, they started receiving sales after the first newsletter was sent out! Thanks to their website refresh, Coin Rarities Online is on track to grow traffic to their site with improved SEO, as well as enjoy an increase in sales.

“They [3 Media Web] helped us transition from our old site far more seamlessly than we could have imagined, and created a new site that has exceeded our expectations (and our expectations were pretty high)… We’re very happy with the new site, but more importantly, our customers are happy.”

John Agre, Coin Rarities Online

Proof that a quick update and implementation of the right tools can do wonders for a website! To learn more about what the 3 Media Web team can do to boost your website, contact us today.

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