How to Give Your SEO Strategy the Human Touch It Needs

Marc Avila

It used to be wise to tailor your SEO strategy to appeal to bots — but increasingly, search engine algorithms are rewarding content that has a human touch. Gone are the days when loading your website with keywords and internal links was enough to rise to the top of search results. As search engines get more sophisticated in weeding out “black hat” SEO tactics that try to game the system, it’s more important than ever that your SEO techniques appeal to human beings — specifically your customers and prospects.

SEO strategy that appeals to both humans and algorithms

It’s Alive! Dr Frankenstein and SEO. Netimperative: “Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. A situation is developing in which there is simply no substitute for a high quality user experience (UX). This requires genuine, engaging content. What matters more and more to Google’s algorithms, what they are consistently attempting to program into them, is a realistic assessment of the UX. If the UX is positive, how does the user behave? It’s more subtle than just a CTR measurement, and there’s more to it than just back-links or even time spent on the page.”

Can You Automate Your SEO? Business2Community: “There’s no replacement for the human touch to SEO and marketing. Your users are people, and reaching them with useful, relevant content is your first priority. Even if full SEO automation were a possibility, it would not be wise nor very effective. Bearing that in mind, it is certainly possible and wickedly smart to automate the processes, habits, and measurement that make up your SEO practices on a daily, weekly and monthly basis. Use the tools, reports and tips available to make your job easier and more efficient so you can spend more time creating content that users actually want to see.”

10 SEO Mistakes Made by Businesses. Techworld: “Many businesses naturally develop their website structure over time without any real strategy or SEO logic. After years of adding categories, information pages and product lines, the result is an uneven, bloated site structure that gives little value to key categories and landing pages and stops users from migrating easily around the website. Getting a site-wide audit helps to overcome this natural mistake, which more than 80 percent of businesses make as they develop into seasoned online retailers.”

17 Safe Places to Build Links for SEO. Entrepreneur: “Thanks to Google’s Penguin algorithm updates, the link building process has become somewhat simplified but also more difficult to tread, especially if you’re new to the world of SEO. If you’re concerned about your strategy or you’re just looking to start, use some (or all) of these 17 safe link building sources…. if you find a forum related to your industry, you can use it to your advantage. However, your goal with forum interactions shouldn’t be to get inbound links. Instead, participate in discussions in ways that add value. Include your name, title and website URL in your signature. When other forum users have a question that you can answer with an in-depth blog post, write it and publish it on your blog, then respond to the discussion and link to your post. You’ll build your brand, get inbound links and also grow your traffic.”

One Year In, Is Your SEO Effort Paying Off? Small Business Trends: “Too many company owners focus on the SEO numbers they see in Google Analytics (keywords, traffic, etc.), but it’s the actual content that really matters. In other words, you can improve these numbers by writing for Google bots and not for readers, but this isn’t a route you want to take. Google is slowly starting to put more and more things in place to penalize sites that are writing for the bots and not for readers, so you don’t want to fall into this category. It’s up to the SEO team to focus on quality content for users, so this is a great question to ask after one year.”

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