How to Improve Your Website’s UX

Marc Avila

A good user experience helps you make sure people actually like using your website, but there are higher stakes: Your UX can affect your search engine rankings, too. Google uses UX metrics such as page load speed and security in its search algorithm; poor scores on either can push you off the front pages. Going into 2016, why not resolve to improve your website’s UX? These tips can help get your website on the right track and make it a pleasure for anyone to use. Here’s how.

Cut Back on Clutter

“An extremely practical tip is to declutter your layout. Effective modern web design is all about saying more with less. Go easy on the text and opt for sleek graphics that exemplify your brand’s identify and speak to customers. Something as superficial as design tweaks can improve a customer’s experience with your brand.” — Tech.co

Make Interactions Fun

We’ll be seeing more of micro user experience (UX) in action that create that delightful feeling of using a website. This trend will be disrupting industries where websites are not that fun to use like airlines, banks, health care, finances and more. Think of funny images, expressions, hidden functionality, smart personalized data and more. — Forbes

Speed Up Your Page Loads

“‘I was really happy when last year we added the UX criteria because that’s something that’s been missing for a long, long time where we focused on performance in terms of the hard numbers of things like how fast does your page load,’ says Ilya Grigorik, performance engineer at Google. ‘Then think of the experience where you access a page and it actually loads pretty fast, but has the tiny text and you have to pinch and zoom and pan around and all the rest. It’s just not great. As a user, you’re not happy because even if the page loaded fast, in order to get the information that you wanted, it took you so long.’” — Search Engine Journal

Keep it Secure

Google recently announced that it will be giving preference to secure HTTPS pages while indexing content for its search results. User experience and security has always been a top priority for Google and this particular release is another step towards this goal. Here’s a step-by-step guide for making this change. Secondly, if you haven’t already moved to a reliable and secure web hosting service, I strongly recommend you do so…This is important because the moment Google detects any security loopholes or threats on your website, it will make a move to protect its users by deindexing your search results.” — Business.com

Pay Attention to Color

“The behavioral patterns that humans follow come from a variety of external responses, in all levels of importance, and at all different times of day. Sometimes, colors, formats or even layouts, inspire us while other times, we’re compelled by emotion to take further action.

When even we as marketers become enticed without realizing why, it’s far too easy to forget that the prospects we’re targeting have the same behavioral patterns as the rest of us. Thankfully, with the use of neuromarketing and color psychology, there are some amazing ways to help us better connect with our readers.” — emagine

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