Web Design Trends: What’s Coming Up in 2016?

Robbie Moore

Looking to do something different with your website in 2016? We saw a lot of different design possibilities this past year, with user experience and responsive design taking some of the top spots in the list of web design trends. So what’s coming up in the next year? If you didn’t make any major changes to your web design in  2015, some of these trends that are on the horizon could help you make your good website great.

Fewer Pages, More Focus

“Many SEO and website experts have long suggested that ‘bigger is better.’ Their argument is that a site with lots of pages has the best chance to rank for a wide variety of key terms. The problem with creating incredibly dense websites is that they can be confusing for people to use and they can be difficult to keep updated. Outdated pages and content are often left neglected, creating sites that are bloated and no longer relevant. Many websites have begun to take the opposite approach to this ‘bigger is better’ recommendation. Smaller sites are hyper-focused on specific topics, eliminating any pages or content that aren’t critical to the user experience. This ‘less is more’ trend can be seen in the popularity of single-page websites, including parallax sites. You can also see it in sites that have aggressively simplified their sitemaps.” — The Next Web

A New Spin on Color Trends

“Color will always be married to web design practices, however, the popularity of vibrant colors specifically will ebb and flow as trends change. As such techniques are cyclical, we’ll likely see a return of some older techniques that have been reinvented. For example, perhaps gradients will make a comeback and breathe new life into the bright color trend. With only bright blues, Zample+me uses a gradient effect on its background without falling into dull tones. This easy style fits comfortably with the minimalist layout of the site, and the flat design attributes of the interactive icons. Zample+Me shows the trend evolving, not fading away.” — Sitepoint

Going Bold to Stand Out

“Because websites are being designed for consumption on a wide variety of screen types and because just a handful of operating systems dominate the mobile market we’re seeing particular design elements become more and more common. You’ve surely noticed the proliferation of similar WordPress themes, as well as websites that borrow UI elements (buttons, menus, etc.) from iOS and Android. This means two things: First, that websites will continue to look similar to each other and second, that, with the fundamental aspects of UI all but standardized, web designers will be free to find new ways to help their websites really stand out. For example: I predict bolder use of animations and transitions, along with more inventive use of colors. Consider the approach Medium has taken by drawing attention to highlighted phrases with a brilliant, electric green. Even as our design language continues to narrow and find common ground, we’re going to see out-of-the-box thinking and striking design choices become more important than ever.” — Forbes

Split-Screen Layouts

“If you offer several types of products, services or categories, it makes sense to split your users into the correct landing page as soon as possible. By using a split screen, you quickly allow your audience to ‘choose their own adventure’ and head to where they will more likely convert.” — The Deep End

Questions to consider before you redesign your website
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