On a website, a competent UI makes it uncomplicated for clients to find what they need. It’s also part of the polish that helps make a site appear attractive, prompting those visitors to return. Without it, their experience may suffer, and there’s a chance they’ll abandon trying to use a site altogether.

As bwired points out, a website is all about communication with clients, something that should be facilitated through simplification:

“Usability is the foundation of a successful user interface and is the easiest process for creating a positive user experience. A positive user experience is a critical part of the overall customer experience and helps define the relationship your customers have with your brand.”

With that in mind, how do you create a killer UI that will provide the greatest level of ease? The short answer, if you aren’t particularly savvy at creating such interfaces yourself, is to contact the best web design company you can find to let them take care of the particulars.

Even then, however, you’ll want to stay abreast of what goes into devising successful UI designs, as knowledge of the right elements to include will be beneficial when explaining to your colleagues the importance of investing in a proper website layout. Here’s what you’ll need to know.

How Individual Elements Play Into the Perfect UI Design

Simplicity is the hallmark of great interfaces. To be effective, the UI for a website should be eye-catching and easy to navigate. That sounds easy enough on its face, but what many outside the design world might not realize is that a multitude of smaller elements must come together to make this possible.

Great UI Is Intuitive

Great UI is easy for visitors to comprehend. One way in which designers achieve this is using the concept of visual hierarchy. That concept extends to all information on the page, directing the visitor’s eye to the most critical content first. Take navigation elements, for instance, which form the means by which visitors move around your site.

They might come in the form of individual menus, buttons or links, but on the whole, they should be organized in a way that is easy to understand. There should be an order or ranking to these so that visitors can understand which options are of the greatest importance and which are less so.

This technique, as mentioned, should cover all of the information presented on your site to help make it understandable. Adjusting the UI’s color choices, typography and other elements are all ways in which designers can create the hierarchy the desire.

For example, designers can use color to create a relationship between items via contrast, denoting their importance. By diminishing the size of type, they can denote certain bits of information as subordinate to those of greater size.

Great UI Is Clean

When visitors come to your site, they should be able to immediately discern what’s going on. If a website’s UI is muddled, they will have difficulty achieving this. If a website’s UI is clean, they can accomplish the feat with ease.

Arguably one of the most important tools in the web design agency’s kit (in this regard) is the use of white space. Like color, white space creates relationships between different page elements. Most notably, designers use it to create clearly defined blocks of information.

Smashing Magazine has a good take on using white space: Consider a situation in which an abundance of content on a web page is huddled close together. It would be difficult to decipher — an information overload that might prompt visitors to simply give up. By using white space to balance this information in smaller chunks, designers can create a UI that is more palatable.

Great UI Is Straightforward

Visitors to your site need to get where they want to go — the first time, every time. If the information on your web page is unclear, they become frustrated trying to navigate and click away. The desirable alternative is using straightforward, descriptive information so they know what they are clicking on.

The same goes for all of your website’s content. Make page titles refer to the information contained therein. Headlines for blog posts should follow the same formula. Keep symbolism to a minimum, and use appropriate graphics to maximize comprehension. Ensure that everything on your website is unambiguous to reduce confusion.

Great UI Is Consistent

Imagine if some of the aforementioned elements — typography, color, etc. — varied wildly from page to page on your site. This scenario would shock visitors, creating tension as they tried to navigate. Great UI avoids this by keeping things consistent from page to page. Your website will have a sense of cohesion, and visitors won’t get the impression they’ve jumped to a different site by simply clicking on a link.

A Good Web Design Agency Can Bring It Together

Incorporating all of these UI elements in a skillful manner is a difficult task. Ensuring visitors can use your site, however, depends on it. To enhance the communication between your company and your clients, those clients should be able to understand how your website works, navigate clearly and stay engaged as they explore your content. A web design agency can craft a perfect UI design that brings the necessary considerations into the fold, so consider reaching out to make sure the job is done right.

Want to learn more about redesigning your website? Read our guide:


3 Media Web is a Boston area website development company. We partner with companies and agencies to build beautiful, responsive websites. Our web skills run deep. HTML5, CSS3, jQuery, Bootstrap, responsive, WordPress: We speak all those languages. Whatever you’ve got, we can build it. Whether you already know exactly what you want out of your website or you’re just starting a new web project, we’re the web development team you’ve been looking for. Contact us to learn more.