How to Use Web Design to Get the Results You Want

A great business website is one where everything is working toward your business objectives: SEO is effective in attracting traffic, the site itself is responsive and attractive to visitors, conversion rates are good and users can find the information they need quickly and easily. It can be hard to focus on all of those factors at the same time, but doing so will help ensure your website achieves the results you’re looking for

This week, I’ve collected some articles that give tips on designing an effective website:

How To Perform A Mobile Usability Audit Of Your Website. Forbes: “In the wake of Mobilegeddon, ensuring a good experience for your mobile users is more important than ever. With Google now giving preference to mobile-friendly sites in the search rankings, now is the time to ensure optimal mobile performance by conducting a mobile usability audit. According to Google Webmaster’s mobile usability help page, there are six potential issues that could cause a site to render poorly on mobile devices. When performing a mobile usability audit, it’s important to understand what each of these potential issues is, as well as how to fix them.”

Should You Customize Your SEO Strategy for Specific Niches? Search Engine Journal: “You should never start an SEO campaign blind. But, you shouldn’t copy your competition exactly, either. Performing market research into your competitors will help reveal exactly how much of their content is gaining traction and social shares, how much of their strategy is being devoted to link acquisition, how much they are focusing on content, what keyword phrases they are targeting, and many tactics that will help aid you in dethroning the number one spot.”

2 Key Reasons Why UX is Integral To Search Optimization. Business2Community: “The UX designer’s prerogative is to ensure smooth user journeys throughout websites. This is achieved through understanding users needs, and striking the balance between design and content to engage and convert visitors. For SEOs, the job is to optimise, track and report on the effectiveness of these methods, then to work with UX designers to make improvements. It is no longer enough for SEO’s to work in silo to just optimise meta tags and headings to optimise a page. A great degree of collaboration between UX and SEO teams is required to create web pages which are conducive for search engines as well as being engaging for the purpose of optimising user experience.”

7 Habits Of Great Web Designers. The Next Web: “Different stages of the design process call for different levels of detail. Being too concerned with the visual details too soon will distract from the matter at hand. Putting them off too long will either delay the project or force a rushed job. Effective designers can pinpoint the right fidelity, then present them in a way that encourages accurate feedback. Each designer values the freedom of forming their own unique process, making it individual to them.”

To Increase Website Conversions, Focus on These 5 Strategies. Entrepreneur: “If you think your site’s page load speed is slow, there are multiple tools to check page speeds. For example, to see how your site speed stacks up, Fasttimes runs a free speed test that compares your page speed against the top 1,000 sites with the most traffic…Page load speeds also impact search engine rankings. Google and other search engines have stated that sites with faster load speeds will earn better placement in search results.”

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