Using WordPress for projects is beloved by marketers, developers, designers and small and mid-sized businesses (SMBs). Why? It’s usually the most affordable way to attain a professional-looking website.
Read on to discover why a prestigious digital marketing agency is likely to recommend WordPress for projects of any size.
Reason #1: Customization
Over the past 15 years,
the potential of WordPress for projects has evolved significantly. Originally designed to operate as a blogging tool, it’s evolved into one of the most robust CMS choices on the market.
The customization potential of WordPress for projects is one reason why it’s the most popular platform in the world. With a web design agency, you can achieve nearly-unlimited flexibility to update your user experience (UX) design.
You can also add significant functionality for marketing from the library of over 50,000 plug-ins
. There’s also built-in integrations between WordPress and over 1,000 different apps
like Slack, Evernote, MailChimp, or Google Drive.
Reason #2: Cost
While the costs of website redesign projects
vary significantly, your company is going to need to budget both time and money. The price of WordPress for projects depends on factors like customization, content, and delivery date.
However, choosing WordPress for projects is almost always a cost-effective choice. It looks particularly affordable when it’s compared to flexible alternatives like Bynder, HubSpot, or Drupal.
WordPress for projects means free, basic functionality. You will pay for certain services and fees, which primarily consist of:
- Domain name
- Design and maintenance
- Plug-ins and app extensions
To learn more about how much WordPress for projects could cost, schedule a conversation with one of the best web design companies
Reason #3: Functionality
Out-of-the-box, WordPress’s got loads of potential–especially with help from a code-savvy digital marketing agency. The sky’s the limit when it comes to modifications with custom code, themes, plug-ins, or integrations.
While some companies pay thousands for monthly subscriptions to “all-in-one” marketing software, you don’t have to. WordPress for projects can be your marketing hub.
With plug-ins and integrations, your WordPress site can bring together your whole ecosystem, including:
- Lead Generation
- Content Marketing
- Social Media
- Project Management
- Marketing Experiments
- Lead Management
- Marketing Automation
WordPress for projects can fit your digital marketing plan
, including plug-and-play with your apps for marketing automation and CRM.
Reason #4: Flexibility
Consumer behavior is changing fast. Best practices for user experience (UX) design are evolving to keep up with new consumer expectations. A website that was state-of-the-art in 2016 can “look” or “feel” outdated in 2018.
WordPress for projects is an investment in future-proof flexibility, especially if you choose to forego a template for custom design
. WordPress for projects and custom design means you’re not locked into a costly contract or inflexible theme.
Collaborating with the right web design agency
can protect your site from ever being out-of-date. WordPress for projects means the ability to update your site constantly. You can constantly add and subtract plug-ins, expand your digital content, or update the appearance of the functionality of your to provide a better UX.
Reason #5: Control
People love choosing WordPress for projects because open source platforms offer control. With enough know-how, you maintain total control over the code powering the front end and back end operations.
You can also pick your web server software and hosting providers with WordPress. This level of flexibility is not offered by many alternative website platforms.
Support for things like server-side scripting probably doesn’t mean much. Unless you’re a developer, this benefit of WordPress for projects can be confusing.
The ability to fine-tune the site in-depth can translate into world-class site performance and speed. Control spells results especially with WordPress for projects. This is especially true with a web design agency known for superior SEO optimization and clean code
Unlocking the Advantages of WordPress for Projects
Digital marketing agencies overwhelmingly recommend WordPress for projects because of flexibility, customization, and functionality.
For many companies, WordPress for projects offers immediate rewards and a nearly future-proof investment. You could unlock:
- More Features
- Lower Costs
- Design Flexibility
- Superior Marketing