The reasons for using a Content Management System are numerous, and while we could easily spend a whole article covering those myriad advantages, there’s one benefit that sticks out amongst most others — efficiency. Any good web design agency will note that your site needs to run smoothly in order to achieve the goals of attracting, serving, and retaining customers, so it’s no surprise you’d want to place a premium on this crucial factor.
But what of maximizing that efficiency? There are strategies you can employ like custom-building a CMS from the ground up to suit your needs, but these are vociferously argued against, with experts noting that the process is often prohibitively difficult, comes with numerous drawbacks, and, in the end, not worthwhile. As an alternative, we’d like to suggest pairing up with the best web-design company you can find and maximizing an existing CMS through customization.
What’s This About Customization?
We’ve already gone on at length about how much we love using open-source CMS platforms like WordPress for both large and small projects. It’s a flexible solution that provides a lot of choices and, as you’ll note, the ability to customize the platform is tops our list of favorite features.
The long and short of it is that, with the right level of know-how, you can change just about everything you want about your website through WordPress, allowing you to create anything from a simple, small-business page to a feature-rich, Fortune 500-level web powerhouse.
The process is not without its own downsides, to be sure. Too much tinkering in the wrong way can cause a site to become bloated, and finding an expert web developer with the skills to avoid common customization pitfalls will take time if you don’t know where to look, but in the end, the pros in customization outweigh the cons.
For instance, you’ll be able to fine-tune your site with specific functionalities that pertain to your particular business/industry and help your site run in a more effective manner. In addition, doing all this on a readily-available, open source CMS is often the less costly option.
How Can Customization Increase Efficiency?
First and foremost, customization through a CMS platform like WordPress allows you to tailor the look of your website. You could limit these to simple tweaks — changing color schemes and the like — or implement something more substantial, transforming the entire structure of your site.
Either way, the importance of making sure your site looks right can hardly be overstated, as a proper design is one of the first things that visitors will notice and a lack of a finely tuned UI/UX will make it more difficult for them to use your site effectively.
Then there’s the long list of plugins you can implement on your site. These, you might consider, are the building blocks of amazing websites, as they allow you to add various features/functionalities to your design. You can think of them along the similar lines as apps for a smartphone, though, tailored for website use. A short list of the features they can add includes:
- Creating an online store
- Improving SEO
- Setting up photo galleries
- Adding social media buttons
- Boosting site performance
The list goes on, but by now you should get the idea. If there’s a facet you’d like to add to your site, chances are, there’s a plugin to help achieve that goal. The trick is knowing which plugins to use and how to get the most out of them (something a skilled web design agency can help with).
On top of that, working with a professional will help you ascertain which plugins to avoid. While using plugins won’t automatically slow down your site, using the wrong ones certainly can, and your designer can help you steer clear of poor choices that rob efficiency.
We should also mention the numerous integrations that you can perform with WordPress. These cover options like adding an Instagram feed to your site, having posts from your site post automatically to Facebook or send out a Twitter link, etc.
The upsides here are obvious, as integrations can turn your site into a finely-tuned machine that plays well with other platforms and aid in expanding your reach. They can help you cut down on the time you’d spend performing these tasks manually, and, from a marketing standpoint, are vital for gaining insights (through analytics), and capturing leads for future business.
When you add to all this the fact that using WordPress is, by-and-large, free, and that search engines tend to favor WordPress sites in their results, it’s easy to see why customization presents itself as the go-to option for maximizing efficiency and getting the most from your web presence.
Customizing Your CMS For Optimal Efficiency
It bears repeating that transforming your website into the most-efficient, well-oiled machine it can be. It takes time and know-how, so working with a killer web-design agency is key in reaching this goal. With their expertise, you’ll be able to take advantage of a fully-customized, CMS-based website that will exceed your expectations, keeping your visitors happy and business rolling along as smoothly as possible.
ABOUT 3 MEDIA WEB
3 Media Web is a Boston area website development company. We partner with companies and agencies to build beautiful, responsive websites. Our web skills run deep. HTML5, CSS3, jQuery, Bootstrap, responsive, WordPress: We speak all those languages. Whatever you’ve got, we can build it. Whether you already know exactly what you want out of your website or you’re just starting a new web project, we’re the web development team you’ve been looking for. Contact us to learn more.