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PROJECT INFORMATION
Date: March 20, 2018
Client: 3Play Media
Tags: audio description, closed captioning, Responsive Web Design, subtitling solutions, transcription, web design

Client

3Play Media was founded in 2007 by four MIT graduate students with a mission to make video accessible through innovative technology. Drawing on research from the MIT Spoken Language Systems Group, they developed a more efficient captioning and transcription process that combines automatic speech recognition with human editing cleanup.

Since its inception, 3Play Media has provided premium closed captioning, transcription, audio description, and subtitling solutions to more than 2500 universities, companies, and government agencies across a range of industries. Their innovative and competitively priced process has led to seven patents (granted and pending).

Challenge

3Play Media is all about accessibility – providing their clients with the tools that make video accessible to those with visual, audio, and physical disabilities, as well as those with cognitive disorders. Our client’s goal was to make their new website accessible to all users. In their words, “… accessibility is in our DNA, and we wanted to amplify that through our website to make it as easy as possible for others to access our content and services.”

3Play Media is growing rapidly. Their former website was created using a platform that didn’t allow them to showcase their company or to track visitor traffic. It didn’t provide the automation to support their sophisticated, integrated marketing strategies.

3 Media Web collaborated with 3Play Media to ensure that the new website met WCAG’s (Web Content Access Guidelines) legal standards. Our client’s market segment is evolving very quickly. It is estimated that about 20% of individuals on the World Wide Web have a disability that makes it necessary for website platforms to include accessibility tools to serve this population.

Solution

3 Media Web used cutting-edge web technology to create the 3Play Media website and achieve the client’s marketing and accessibility goals.

Visitors from a vertical market can view content that specifically refers to their needs and shows examples of integration tools for that industry, as well as 3Play Media clients in that industry.

Marketo Real Time Personalization (RTP) was utilized so that the website can engage with users with content, messaging, and calls-to-action personalized in real time using browsing behavior, location, and referring URLs.

To achieve the client’s goals for an accessible website, 3 Media Web used appropriate graphic elements, modified others, and implemented specific coding techniques on the back end. Everything from color schemes with the greatest contrast for visual disabilities to underlining clickable text to formatting large blocks of text as links for those with physical limitations were utilized for accessibility. Sophisticated coding was employed so a blind user can hear audio descriptions of the links and content on the page. Those who cannot use a mouse because of a physical disability can use the tab key to navigate throughout the website.

From design to navigating the comprehensive content, the 3Play Media website is easy-to-use and accessible from every users perspective.