Colucci, Colucci, Marcus & Flavin PC is a Boston-based personal injury law firm. The firm serves clients across Massachusetts and Rhode Island in areas such as nursing home negligence, day care injuries, product liability, personal injury and other issues. The firm takes great pride in managing tough cases and solving people’s problems, and wanted that tough but sensitive approach to come through in its website.
Colucci’s old website was built on a proprietary content management system that was difficult to use and not very SEO-friendly. The site itself was disorganized and made it difficult for visitors to determine what Colucci has to offer. And because the firm was working with a national company that manages the web design of hundreds of law firm sites, it was easy for their website to get lost in the shuffle of similar sites.
3 Media Web developed a creative strategy with Colucci and came up with a fresh new design that was professional and authoritative, but also looked different from other lawyers’ websites with a modern layout and scrolling. The firm’s personal, sensitive approach is highlighted through quotes and case studies throughout the site; hosted videos with the lawyers put a personal face on the company. 3 Media Web also brought over a lot of the firm’s content to the new site, adding a useful interface that makes it easy for visitors to search for cases similar to what they’re facing.