Stone Rehabilitation & Senior Living is a private non-profit residential care and skilled nursing facility located on a spectacular, five-acre campus in a Newton Upper Falls, MA, residential neighborhood.
It was important to be able to target the website’s design and content to two distinct audiences: adult children of prospective residents and those who themselves who may be future residents at Stone Rehabilitation & Senior Living. Their “brochure” site served as a sales piece but didn’t portray the beauty and warmth of the facility and its staff. Often web visitors couldn’t find the information they needed.
The Stone Rehabilitation & Senior Living website was actually a “brochure” site that served as a sales piece with information on the facility and services provided. Oftentimes, web visitors couldn’t locate the specific information they needed.
3 Media Web created a simple and user-friendly navigation that the target audiences, which range in age from 30 to 80 years old, could intuitively use. We added a text size adjustment feature that the user can click to make the text larger, as needed. 3 Media Web improved the design with the strategic use of color and photographs to communicate sincerity and warmth.
The content, while descriptive of medical and rehabilitative services, is easy-to-read and non-clinical. It is informational with additional material to tell the whole story, rather than just facts, to both of their target audiences.