Analytical Lab Group (ALG) focuses on their mission: “helping protect life™” through infection prevention with testing solutions in the antimicrobial, pharmaceutical, medical device, biotech, and healthcare arenas. ALG is an industry leader in the specialty contract lab space with FDA- and EPA-focused laboratories across the United States and facilities in San Francisco CA, Minneapolis MN, and Boston MA.
The client’s main issue was rebranding the company and their website to coincide with the announcement of the acquisition of three companies into Analytical Lab Group. This hard deadline gave the 3 Media Web team just one month to develop and launch the new website. Content needed to be organized to determine where the information would be positioned into the existing layout and how text for four companies would be arranged into parent/child relationships of content pieces.
One client concern was that the website be compliant with the European Union General Data Protection Regulation (GDPR) which requires all websites to advise the user exactly what data the website maintains regarding cookies saved on the user’s computer.
Working with the client’s web design firm in Florida and their content writer, the 3 Media team helped to organize the content during the content entry phase of the project. We selected a WordPress theme that was compatible with the design and could accommodate a robust page builder. This enabled us to integrate specific elements into the new website, such as lead generation forms and a Home page slider.
Analytical Lab Group was delighted with the result, and the announcement of the merger and the launch of their new website met their deadline and exceeded their expectations.