Bake‘n Joy began as the A. E. Ogan Company in 1941. It was a one-man, one-blender operation back in those days. But now, over seventy years later and the business remains in the family, now led by Robert Ogan, grandson of the founder.
The company has evolved and grown over the years in response to consumer trends and now provides high-quality products to busy bakers nationwide. Bake’N Joy has grown to service retail bakeries as well as in-store bakeries and food services industries, including convenience stores, colleges and universities, healthcare, and the hospitality industry.
While a business experiencing large growth is a great thing, our client’s website had not been able to keep pace with the company’s growth. Bake’N Joy contact 3 Media Web to help them develop a more professional look while also improving the site’s overall navigational design. They needed a website that was capable of guiding visitors through their more than twelve categories of products.
They also wanted a layout that could feature the eight Bake‘n Joy brands. It was important for the Bake’n Joy website to show all products, rather than simply an overview as on their current site.
In addition, the client wanted their Home page to include a banner that they could update from time to time when announcing a new product or featured offer.
First, 3 Media Web changed the Home page design to achieve a sleek, professional look, free from the distraction of background patterns. We incorporated an image gallery that displays gorgeous photos of the brand’s mouthwatering baked goods–highlighting the Bake‘n Joy brand.
3 Media Web created the main navigation bar with a Products tab, complete with a megamenu featuring the categories of products and the Bake’n Joy brands. Visitors can easily browse products and drill down to product details on interior pages. Each product links to a full description of that product, providing an easy road map for the reader to follow.
3 Media Web updated the Bake‘n Joy website that they had created for the company in 2014. The new, more streamlined design reflects the growth of Bake‘n Joy and provides a clean, easy-to-navigate journey for the website visitor.
To see how we did it, read the full Bake’N Joy website redesign case study here.