CELLTREAT Scientific Products is an online seller of high-quality laboratory plastic consumables for companies that require sterile and non-sterile products. Their online store offers more than 425 different products in a dozen plus product categories. They sell direct through e-commerce and through 33 specialty and national distributors.
The client’s goal was to create an e-commerce website that was simple and intuitive for users to purchase what they want in an efficient manner. In addition, the site had to speak to web visitors seeking information, comparing pricing, and just browsing. It was important that the website be accessible and engaging for both direct buyers and distributors.
The client is very marketing- and promotional-oriented and required that the new website be flexible to accommodate frequent promotional and sales information that will resonate with users without dominating the graphics or product information.
3 Media Web made excellent use of the client’s high-quality, professional product photography that carries the logo color throughout the website. The company tagline — Quality. Service. Innovation. Experience the CELLTREAT Difference – greets the user immediately to explain the company philosophy and differentiation.
The hero image on the Home page shows a variety of products and includes a BROWSE CATALOG link directly below the company tagline. Just a short scroll down is the main SEARCH bar which allows the user to select a product category and/or specific product.
To accommodate the client’s desire to add a bit of creativity to the website, 3 Media Web created product illustrations which are used in an array with product category blocks that link to overview pages which the user can click to drill down to individual products with descriptions and pricing.
3 Media Web created two areas where CELLTREAT promotions can be featured and easily updated by the client. A ticker at the top of the HOME page scrolls left to right with new promotional information that the client can update or hide, as desired. A “sticky” promotional section at the bottom of the HOME page includes an attention-getting graphic and information on the current promotion. A button links to a redemption form that contains all the information the customer needs to participate.
The CELLTREAT Scientific Products website has a simple user interface and a professional design with personality that addresses the needs of all its web visitors and makes it simple for its buyers to make an online purchase.