As a credit union, MCU is owned by its members. Their six locations serve more than 28,000 members in the Worcester, MA and surrounding areas with the products and services expected of a financial institution. They feature low fees, good rates, excellent service, and the insurance protection of the National Credit Union Administration
MCU’s key goal was to create a new website with an updated design and navigational flow to better reflect their current status as a growing and forward-thinking institution. In addition, MCU wanted to call upon 3 Media Web’s expertise in creating a website using best practices for accessibility, integrating features to aid those with physical limitations to be able to use the website and online banking successfully.
Millbury Credit Union was working with an outside web designer when they called upon 3 Media Web for development and project management of their new website. While it was atypical for 3 Media Web to not include design and web support/hosting in their service contract, the collaboration was smooth and allowed MCU to retain the relationship they had with their graphic designer and IT support company.
The newly launched Millbury Credit Union website has a clean and contemporary design that is uncluttered and inviting. The text is large, and the page uses colors that provide the contrast needed for ease in readability. Every interaction on the website can be completed with just the use of a keyboard. No mouse is needed for those with vision and motor skill disabilities.
Scrolling vertically, the reader encounters dynamic and engaging images with minimal text to guide the web visitor to appropriate areas of interest. Each of the service areas has links embedded in the images and captions, as well as a button link that clicks through to detailed information.
The main navigation bar contains three key topics with drop-down menus that click through to interior pages. The sub-navigation bar above completes the menu with Locations, Membership, and Contact Us links. A large Electronic Banking Log-In or Sign-Up button at the top right is obvious and welcoming.
3 Media Web built the MCU website using WordPress as the Content Management system, making it easy for internal stakeholders to manage the content on the site. This includes deposit and mortgage rates, interest rates, and home equity loan rates, which are updated on a daily basis.
Financial institutions have a wealth of information to share with their members, customers, and prospects. 3 Media Web created a website for Millbury Credit Union that provides this data in a way that elicits interest and offers a guided flow that is accessible and user-friendly.