SALMON Health and Retirement is a senior living and retirement company with seven facilities across Massachusetts. SALMON Health and Retirement provides a wide range of services – from private care to retirement communities, and child development to adult day programs.
SALMON Health and Retirement was encountering issues showing their true value and reaching their key demographic. They were having difficulty differentiating themselves from their competitors.
On top of that, their old site needed improvements to make the website easier to use and more accessible by seniors, who make up a significant portion of their audience.
In a nutshell, the client’s challenges were two-fold:
1. showing the company’s value
2. and addressing website accessibility
3 Media Web redesigned and developed the SALMON Health and Retirement website to be more user-friendly. Various types of content was added to establish SALMON Health and Retirement as an industry leader and respected authority in the healthcare industry.
We further optimized the user experience by bringing the site up to the standards of the Web Content Accessibility Guidelines (WCAG) 2.1.