Located in Marlborough, MA, Wayside Athletic Club is more than a typical fitness club. They offer tennis, swimming, racquetball, fitness, cardio, strength and functional training … group exercise, youth programs, and children’s activities. Their goal is to be the preferred athletic club in the greater MetroWest, MA area. They pride themselves on being a community of members who enjoy all they offer in a warm and welcoming setting.
There are several competitive fitness clubs in our client’s market area. Wayside Athletic Club wanted to rebrand themselves as a full-service and family-oriented athletic club to attract new members while retaining their current members. The client required a website with an intuitive navigation that would support a wealth of information with a live running banner to promote member news, announcements, and schedule changes. A new company tagline was needed as the current one was dated and no longer resonated with their target markets.
3 Media Web designed the website so that prospective members and current members can navigate with a minimum of clicks. We organized the website as a hub for existing members to use as a resource on a regular basis. The Calendars of Events are easily located on the home page and call-to-action links for a one-day pass are evident throughout the site to encourage facility visits, which help achieve the goal to increase membership.