Rebranded to Reflect the Distinction and Success of Management Consultants: Haffey & Co.
Haffey & Co. is a management consulting firm with a difference. Their system, while streamlined in nature, is an all-encompassing process for strategy development and execution for every function, department, and individual in the organization to effect transformational change.
Their “High-Performance Management System” assists companies to discover their key strategic priorities (the Vital Few) and align the organization’s people, resources, and processes to those strategies.
The company has been successful since its inception in 2008 and their accomplishments with enterprise companies over the years dictated the need for a website update and rebranding.
Unique and Uncluttered
The client not only desired an updated website design but also required one that presented their management consulting system in a way that differentiated them from other consulting firms. They also envisioned a responsive website that reflected their streamlined process in its simplicity and ease of navigation.
A Minimalistic Design Achieves Client Goals
Before the design phase began, 3 Media Web led the discovery process by conducting discussions related to rebranding to help the company identify their strengths and how to effectively present the company’s message.
A new unique design includes a Homepage that is an unadorned window of color that gradually changes from blue to green, the two colors in the Haffey & Co. brand. Immediately, the company tagline appears along with the four sections of the website, each flying onto the screen sequentially: The System, About Us, Blog and Contact Us. The four links to the interior pages, leaving the Home page uncluttered, and prompting the reader to focus on the main message: “For organizations seeking world-class customer, employee and financial results.”
The only other element on the Home page is a “hamburger” menu in the upper right corner, which when clicked, brings the website visitor to the same four key web sections.
Colorful Images and Succinct Text
3 Media Web designed the interior pages with a clean, yet impactful format, using colorful images and concise text to explain the company’s process and to present the principals and their biographies.
More Than Just About Us
The About Us page includes headshots of the two principals, which when hovered on, change to short biographies. The page scrolls to feature Trusted Partnerships with logos of an impressive list of clients. Below this is a gallery of testimonials from some of Haffey’s past and present clients.
To fulfill the request of the president, Bernie Haffey, 3 Media Web created a memorial to his friend and mentor, Dick Palermo. The band on the About Us page includes a quote from Haffey as well as a favorite quote from Palermo.
The Haffey & Co. Contact Us page is more than just a brief form for messages and requests. It includes an eye-catching panoramic image of the Boston skyline, reinforcing the company’s geographical location. Also present is a left-hand navigation menu and a right-hand box with links to Haffey’s social media.
The 3 Media Web design and content presentation met the straightforward goals of the client. We launched a new website that rebrands the company to better reflect their distinction and success in the field of management consulting. 3 Media Web will continue to work with Haffey & Co. to provide support and training and to update the website, as needed.