WordPress: The Powerhouse Behind Your Enterprise Website

Today’s successful enterprise website needs to be more than just aesthetically pleasing and contain basic company information. Competition on the web grows fiercer every day, and every business needs to develop a cutting-edge website that not only attracts new potential customers but also serves to improve the functionality of the business itself.

While many website templates look attractive, easy to use, and are cost-effective, they simply don’t provide the range, features, and scalability that a CMS (content management system) provides. One of the most popular CMS platforms is WordPress. It was originally created to be used as a blogging platform, but expanded and evolved over the years to become the powerhouse behind some of the most well-designed and feature-rich websites. Bloomberg, Sony, BBC America and Disney all use WordPress, among millions of others who have realized the benefits of website design using this powerful and flexible CMS.

WordPress Makes Web Design Easier

Obviously, the thought of creating a new website from scratch can be daunting, especially if you have little experience. The developers behind WordPress know how you feel, and have created a CMS that is easy to use and can provide you with a functional and reliable website simply by filling out a few forms.

Of course, as your business grows, your website will need to grow too, and WordPress offers a wide array of easy-to-navigate functions and features to enable you to easily scale and improve your web presence as needed.

Advantages of Using WordPress to Build Your Enterprise Website

Aside from ease of use and the ability to create a new and functional website fast, WordPress offers a number of distinct features and advantages that will serve a business well as it grows.

Improves the Consumer Experience

Today’s consumers want more from a website than just attractive images and catchy buzzwords in the headline. Consumers want a rewarding experience from the companies they are going to choose to do business with, and in a world that thrives on advancing technology, that means your website must deliver information fast, as well as meet consumer expectations.

With over 21,000 plugins and widgets that can be added to website pages and improve the site’s functionality within seconds, WordPress certainly excels in helping businesses meet and exceed consumer expectations.

Easy to Update

Additionally, if you have revisions to the site that you would like made, you or your agency can do so with ease, rather than struggle to get what you need. This helps to improve productivity and efficiency, and there is no need to rely on one person or a developer to handle any changes or updates to the site.

It is also possible to schedule automatic updates and changes, as well as have a test site so that you can see firsthand how changes may affect the site before proceeding. With the ability to consistently add new content with ease, the site will remain more relevant in the eyes of the search engines, as well as appeal to your audience.

So How Exactly Does WordPress Work?

You don’t need to be an expert in HTML to manage a WordPress website. The CMS handles all of the code-writing for you based on the way you lay out the pages using forms and drag-and-drop functions.

WordPress and Social Networks

WordPress enables your site to be seamlessly integrated with popular platforms such as Facebook, Twitter, and Instagram. The WordPress CMS can pull in content from your Twitter account and place as a widget (or content box) on your website, or provide easy links for customers to follow your Social Media Channels. With powerful marketing tools at your disposal, WordPress becomes a powerhouse serving both your website design and online marketing needs.

Whether your company is big or small, WordPress is continually evolving and subsequently serves as the optimal CMS for any company and industry. If you need a new website or wish to update an older one, consider WordPress, and if you plan to hire a developer, first ensure that they have ample WordPress experience.

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