SEO Strategy Built for Google and AI Search
A well-crafted SEO strategy is still how you earn organic traffic — but search no longer ends at ten blue links. Your buyers ask Google, and they also ask ChatGPT, Perplexity, and Google’s AI Overviews. Our expert-driven approach combines classic SEO with answer engine optimization (AEO) and generative engine optimization (GEO), so your business is found in the results and cited in the answers.
Cultivate an Engaged Organic Audience
Make sure your website content, including your blog, resonates with your target audience and connects to your primary business goals. 3 Media Web structures your content the way modern search consumes it — clear questions, direct answers, and genuine depth — so your website is the source your customers, and the engines they ask, keep coming back to.
Technical SEO for Search Engines and AI Crawlers
If your website is riddled with errors and broken links, users leave before they convert — and crawlers may fail to discover or interpret the content that matters. We deliver technical SEO that holds up on both fronts: clean, fast, crawlable pages; schema markup that matches what’s on the page; and optional AI-readable resources like llms.txt — so both search engines and AI assistants can understand, and cite, your business.
Own Your Rankings — and Your AI Citations
Your website may rank on the first page for a handful of keywords, or on the third page for a hundred. Rankings still matter — and now, so does how often the answers mention you. Working together, we execute a search strategy that targets the keyword rankings that drive your business goals and grows your share of voice in AI Overviews, ChatGPT, and Perplexity.
Search is bigger than keywords now.
Our team sets the right expectations when planning a long-term search strategy designed for impact. We craft search-intent-focused content that delights visitors and converts them into customers — and positions your expertise to be quoted by the engines your buyers ask.
ALL STRATEGIES ARE DEVELOPED:
- Measuring traffic, rankings, and AI-answer visibility to track what works
- Addressing from both a content and technical standpoint
- Crafting 90-day strategic plans connected to specific goals and KPIs
- Adhering to Google's latest updates and evolving AI-search guidelines
IN ADDITION, WE CAN HELP YOU WITH:
- Creating a lasting plan to constantly evolve your website for your audience
- Integrating your website into the internal systems of your business
- Creating a content marketing plan that delivers what the user wants
- Optimizing for AI Overviews, featured snippets, and answer engines (AEO)
- Making your brand citable by ChatGPT, Perplexity, and Gemini (GEO)
FAQs
Frequently Asked Questions
What is SEO and why do I need it?
SEO is short for “search engine optimization.” When someone searches a phrase in a Google search, what results do they find? These searches are called “organic searches,” meaning your site ranks naturally for those search terms. Digital-growth experts use optimization techniques to rank your website higher than your competitors so that you can generate more revenue from Google searches. And search no longer ends at Google: the same signals — authoritative content, clean structure, trusted mentions — decide whether AI assistants recommend your business, which is why our SEO engagements now include AEO and GEO.
Will a new website affect my current SEO ranking?
A new WordPress website built by 3 Media Web will positively impact your SEO ranking. Any pages that 3 Media Web builds will adhere to search engine best practices, including clean coding to W3C standards, page titles, and meta descriptions, to organically place in the search engines. The result is better placement with high search engine rankings and no loss in existing search engine placement.
How long does an SEO strategy need to produce results?
The highest cost to SEO is simply the time it takes to see results. The positive effects of SEO techniques can take up to a year. In our experience, when used in tandem, Google Ads + SEO are high-yielding contributors to lead generation and revenue growth that both require investment. Some clients start to see growth in a few months.
What are AEO and GEO, and how are they different from SEO?
SEO — search engine optimization — earns your website rankings in traditional search results. AEO — answer engine optimization — structures your content to win direct answers: featured snippets, People Also Ask, voice results, and Google’s AI Overviews. GEO — generative engine optimization — makes your brand visible and citable to generative AI like ChatGPT, Perplexity, and Gemini, so when a buyer asks for a recommendation, you’re the one mentioned. Google itself considers all of this SEO: AEO and GEO are the industry’s labels for extending the same fundamentals to answer and generative engines. They share one foundation — authoritative content, clean technical structure, and consistent entity signals — which is why we plan them as one strategy, not three.
How do we get our company mentioned in ChatGPT and AI Overviews?
AI engines recommend businesses they can understand and verify. We strengthen the signals they read: structured data and schema markup that match your pages, consistent brand and entity information across the web, content that answers real buyer questions, citations from sources AI trusts, and optional AI-readable resources like llms.txt. It’s earned visibility in AI-assisted discovery — and it compounds, just like rankings.
Do AI Overviews and chatbots take traffic away from my website?
They change where the click happens. Informational queries increasingly get answered right on the results page, which can reduce raw traffic — but buyers still click through when they’re ready to compare, verify, and act. Our response is twofold: make your brand the one the answer cites, and double down on the high-intent pages — services, case studies, and comparisons — where clicks still convert.
