Human expertise. Responsible AI.

Technology keeps changing. Our responsibility to our clients remains.

At 3 Media Web, we use AI to support creativity, analysis, and efficient delivery. Our people remain responsible for the strategy, judgment, and quality behind the work.

Our AI governance policy establishes how we use these tools, review their outputs, communicate with clients, and handle information.

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How AI supports our work

AI can help our team explore ideas, organize information, and support parts of the production process. Depending on the project, that may include:

• Developing content outlines and alternative headlines.
• Supporting research, reporting, and performance analysis.
• Exploring design concepts and website structures.
• Assisting with development and quality-assurance workflows.
• Preparing drafts of project documentation and client materials.

Our team evaluates where AI is appropriate and applies the review and oversight required for the work.

Our commitments to you

Human expertise and accountability

Our policy requires AI-generated outputs to be reviewed and refined by a qualified team member before external use or client delivery.

We review for accuracy, tone, bias, and relevance. Strategy, design judgment, and development quality assurance remain human responsibilities.

Transparency about AI use

You deserve to understand how your work is created.

We inform clients when AI contributes to deliverables, proposals, or strategies that affect their projects. Our governance process also defines consent and documentation requirements for higher-risk uses and custom AI engagements.

Careful handling of client information

Our policy sets boundaries for what information can be used with AI tools.

Client materials, such as logos, brand guides, and strategies, must be anonymized or expressly permitted before submission to AI tools. Sensitive information requires appropriate safeguards and authorization.

We do not store, reuse, or train AI on client-specific data without an agreement in place.

Thoughtful tool selection

New AI tools undergo security and compliance review before deployment.

That review considers data-handling practices, vendor privacy policies, usage restrictions, and integration risks. Our policy also assigns responsibility for approving tools and overseeing their use.

Ongoing review and improvement

Responsible AI requires continued attention.

Our policy calls for regular reviews, team education, and feedback from clients and colleagues. We use those inputs to improve our approach as tools and expectations evolve.

What this means for your project

You can expect a team that can explain where AI contributes, how the work is reviewed, and what safeguards apply.

For custom AI engagements, our policy calls for a dedicated risk and privacy assessment, documentation of tools and oversight processes, and opt-in consent language in the scope of work or contract.

If your organization has its own AI requirements, share them with us during project planning so we can discuss how they apply.

Frequently asked questions

Do you use AI to create client work?

AI may support parts of our content, strategy, design,
development, and reporting workflows. Our team remains
responsible for the work, and our policy requires human
review before AI-generated outputs are shared externally
or delivered to clients.

Will I know when AI is used?

Our policy commits us to informing clients when AI is used
in deliverables, proposals, or strategies that affect their
projects. Specific consent and documentation requirements
depend on the use case.

Who reviews AI-assisted work?

A designated internal subject-matter expert reviews the work
in the relevant service area. Higher-risk uses also require
leadership review under our policy.

Can you put our confidential information into an AI tool?

Our policy restricts the use of client materials and sensitive
information. It requires appropriate permissions and safeguards,
and it prohibits storing, reusing, or training AI on client-specific
data without an agreement. We can discuss the requirements for
your information before work begins.

What if our organization restricts AI use?

Tell us about your requirements during project planning.
We will discuss how they affect the proposed approach and
document the agreed expectations for the engagement.

Can AI-assisted work contain mistakes or bias?

Yes. AI outputs can contain inaccuracies, bias, and material
that does not fit your brand or objectives. Human review is
a required part of our process for identifying and addressing
those issues.

How do you keep your approach current?

Our policy calls for semiannual reviews, team education,
review of new tools before deployment, and ongoing feedback.

Let’s talk about your project

Have questions about AI in your website or marketing work? We’re ready to discuss our approach and understand your organization’s requirements.