Last updated: November 2, 2026
About the Client
Acacia Communications is a leading maker of high-speed coherent optical interconnect products. These products change how networks are built to keep up with growing bandwidth demands. Service providers, cloud operators and content providers around the world use them to make their networks faster and more efficient.
Acacia competes on technology on a global stage. Its website is where partners, customers and investors go to understand what Acacia offers and where the company is headed.
The Challenge
Before working with 3 Media Web, Acacia’s website had three problems:
- It looked dated and no longer matched Acacia’s standing as a technology leader.
- Visitors struggled to find information about Acacia’s products and company quickly.
- The marketing team couldn’t update content without technical help.
Acacia’s marketing and leadership teams needed a site that showed their leadership. It had to earn the trust of investors, strategic partners and enterprise customers.
Our Solution
3 Media Web rebuilt Acacia’s website from the ground up to support the company’s growth goals.
Our solution included:
- Web Strategy:
We reorganized the content and messaging to highlight Acacia’s technology and products. - Custom Web Design:
We created a clean, modern design that fits Acacia’s brand and cutting-edge technology. - Web Development:
We built a custom WordPress site that Acacia’s team can easily manage and grow. - Website Accessibility:
We made the site ADA compliant and accessible to more people, supporting Acacia’s global customers. - SEO Strategy:
We improved page structure, metadata and technical SEO so more people find the site in search. - Web Support & Strategic Guidance:
We provide ongoing support to keep the site fast, secure and ready to grow. - SEO, CRO, and UX Improvements:
We made content easier to find and gave visitors clearer paths to take the next step.
Strategic Focus:
The redesign went deeper than looks. Every decision helped position Acacia as a global technology leader and supported its sales, marketing and investor relations work.
The Results
The redesign gave Acacia Communications:
- A refreshed brand that reflects its lead in optical networking.
- Simpler navigation, so visitors quickly find products, technology and company information.
- A faster-moving marketing team that can update pages, launch campaigns and reach stakeholders more quickly.
- A faster, more secure site that is ready for search and future growth.
“The new website perfectly captures who we are today — forward-thinking, trusted, and innovative. 3 Media Web made it easy for us to align our digital presence with our brand vision.“
Why It Worked
At 3 Media Web, we believe websites should evolve at the pace of your business. We didn’t just redesign Acacia’s site. We rebuilt it around their brand story, their audiences and their growth goals.
Clear messaging, bold design and an easy-to-follow structure helped Acacia show its technology leadership. Their marketing team can now grow campaigns with ease.
Our WordPress, SEO and digital strategy expertise made the switch smooth and set Acacia up for continued success.
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