Stunning Design Elevates Website for Recruiting Company
NXTThing RPO is a leading recruitment process outsourcing (RPO) company with the right resources and technology to source and hire candidates that other people can’t find. They design and improve the HR processes of their clients—collaborating and drawing on a range of flexible RPO and talent acquisition programs and services to build the right solution for each company’s unique needs.
The Challenge: Outdated Website Didn’t Suit an Industry Leader
NXTThing was growing their business and their old website that was a single long-scrolling page didn’t meet the needs or reflect their current brand. They wanted a website that was able to support new content, proving their position as an industry force and thought leader.
The Solution: Eye-Catching New Site Launched Fast
We provided UX analysis and information architecture recommendations that supported client needs, industry trends, and current usability standards. The new sitemap broke out content into individual pages, drawing attention to the company’s services. We also created a blog to bolster their thought leadership.
We worked closely with the client team to understand how to apply the uniqueness of their company to the new website design. The bold design and new page layouts, complete with added functionality, showcases the brand. And the written-from-scratch content effectively positions the company and its solutions.
Since the client was motivated to have the site live as soon as possible, we had a two-phase launch. Just shy of 11 weeks, an HTML version of the site went live. We then moved onto developing the site on WordPress, which launched six weeks later.
The new, beautifully-designed website brings the NXTThing brand to the forefront. It also provides them the tools they need to be seen as an industry expert as they deliver thought leadership through their blogs and resources.
NXTThing continues to partner with us on digital marketing initiatives, so the long term benefits of the site will continue to grow. SEO considerations were taken into account when building the site as well as after the site launched, helping potential clients find the recruitment company. Both the company’s brand and industry position are being further enhanced thanks to a social media audit and the resulting recommendations.