Digital Marketing

For years, marketers have relied on Google’s Universal Analytics (UA) tool as their go-to data management setup for measuring website...

Using video on corporate websites has become an essential tool for businesses to engage with their target audience.

ChatGPT has been all over the news lately, with outlets extolling its advantages and cautioning against its pitfalls. What does...

The MassTLC CMO and CHRO Peer Community met this month to discuss the CMO/CHRO Axis and Business Impact. It was a...

Sometimes things that happen automatically are super helpful: automatic doors, lights that turn on outside your door when you get...

A brand is to business what a personality is to a person. Branding goes beyond what you see––it encompasses what...

The Google Ad Grant is arguably the most missed marketing opportunity for nonprofits. With over 10 million nonprofits worldwide, only around 150,000 nonprofits are currently enrolled in the program.

Social media channels can be the megaphone that you use to find the right audience and establish a relationship with them.

What is brand positioning? Brand positioning shortly and succinctly states your reason for being––your what, how, and why.

As you start creating these Facebook social ads and see the positive results, you can get even more robust with your Facebook Ads strategy. You will have the data to create targeted ads to upsell, remarket, and more.

Last month, 3 Media Web attended Hubspot’s Inbound conference. Inbound began as a marketing conference and has grown much more...

Luckily, switching to Google Analytics 4 isn’t some giant leap. Marketers can set up GA4 and start collecting data in just a few minutes.