What is your approach to digital growth?
We generally use the RACE Framework by Smart Insights.
- REACH – Drive awareness across online & offline locations.
- ACT – Convince users to take action and engage with your brand.
- CONVERT – Generate conversions against marketing goals (MQLs) or online sales.
- ENGAGE – Build long-term relations with your existing customers & leads.
How do we stay aligned with the activities you are doing?
While working on digital growth, 3 Media Web works in 90 Day Sprints. At the beginning of each sprint, we align with your team on what goals and metrics to impact. Once we are aligned on that, we will generate a 90-day plan to accomplish those objectives. This could be a combination of tactics across SEO, Paid, Social, and more.
The amount of work completed is dependent on the level of service you sign up for. We can do anything from an ongoing strategy consultation to complete outsourcing of your web support and digital marketing.
Do you help explain the results the digital marketing programs received?
Yes. We are very focused on letting data drive decisions. We create a monthly report using Google Data Studio to pull all metrics into one report for you. Each month, we summarize the findings and indicate what we believe are the next best steps. These reports are available to you 24×7 so that you can also track progress throughout the month.
What is SEO and why do I need it?
SEO is short for “search engine optimization.” When someone searches a phrase in a Google search, what results do they find? These searches are called “organic searches,” meaning your site ranks naturally for those search terms. Digital-growth experts use optimization techniques to rank your website higher than your competitors so that you can generate more revenue from Google searches.
What’s the difference between SEO and Google Ads?
Google Ads is a paid advertising medium that allows you to buy ads on keyword searches so that your website can rank above the competition. Often referred to as “pay per click,” Google charges a fee based on the number of clicks from the ad to your website. When managed by a certified and seasoned expert, Google Ads can immediately generate leads for your business. Organic Google search results cost nothing to display, but money is spent on the techniques (and time) used to gain those high-visibility searches. In the end, there’s a cost to SEO in the form of time. The positive effects of SEO techniques can take up to a year. In our experience, when used in tandem, Google Ads + SEO are high-yielding contributors to lead generation and revenue growth that both require investment.
Can you get us the No. 1 spot on Google?
Depending on the search term and budget, there’s always a way to obtain the No. 1 spot on Google search. The question is, can you do it with the budget you have allocated to your digital-growth campaign? That’s a great question and one we would love to answer, so hop on a call with us today to review your digital marketing strategy.
How do I get more qualified leads from my website?
Developing a digital marketing strategy and engaging in an integrated digital marketing plan is the best method to gain leads to grow your business. You will also need a partner who has the design, tech, and analytics chops to pull off a successful digital marketing plan that creates revenue growth and positive ROI. Need help generating more leads? Give us a call today.
Do you provide customized reporting and detailed metrics?
We work closely with our clients to provide a detailed analytics dashboard that highlights the campaigns that are working, shows where the strategy can be improved, and proves success or ROI, short-term and long-term, for our partners. We then work with clients to shift the strategy to suit their needs or design functionality to add to their website.