Execute digital marketing strategies with measurable results
Boost site visitors and revenue by converting ineffective content into an organic traffic machine and implementing a content marketing strategy that demands attention. Pull leads in from across the internet. Ensure wasteful pay-per-click (PPC) budgets are a thing of the past with lean and effective paid media plans. We make it all happen.
SEO Strategy
Solve customers’ problems with content and tools that matter to them and naturally bring highly interested traffic to your site. 3 Media Web uses search engine optimization to make your website an online home base for customers surfing the internet.
Technical SEO Strategy
SEO is more than just keywords. If your website is riddled with errors and broken links, users will leave before they click on any call-to-action or read any content. We deliver technical SEO to get your website up to par, performing beyond user expectations to deliver an online experience that keeps search visitors returning for more.
Keyword Rankings Ownership
Your website may rank on the first page for a handful of keywords, or you might rank for a hundred keywords on the third page. Working together, we formulate and execute an SEO strategy targeting keyword rankings to draw visitors to your website and drive your business goals.
PPC Management
Increase traffic with intelligent spending and know which paid media management channel drives the right growth. Our expert strategists can use PPC campaigns to increase website traffic, research the right audience, and support conversion rate optimization experiments that drive larger business decisions.
Smarter Optimization Strategies
Our paid digital marketing campaigns don’t coast on past success. We constantly tweak and experiment with bid strategies, keywords, and audiences to deliver the best results at the right budget. We’re also evolving our strategies and tools as new options enter the paid marketing landscape.
Detailed Keyword Research
Keywords help target the right audience, but not all keywords will fit into your budget. Our expert team balances the right number of impressions, costs-per-click, and click-through or conversion rates to choose a strategy that drives growth rather than wasting budget.
Lead Gen
Make sure the visitors coming to your website are engaging with your content and supporting your business’s bottom line. A solid lead generation strategy from 3 Media Web can turn that traffic into paying customers and validate that your content strategy, SEO strategy, and other campaigns work with your audience.
Natural Sign-Up Behavior
If you have to trick your website users into giving their email, your lead generation strategy isn’t working well. Ensure the customers who offer sustainable support for your business will be more naturally inclined to raise their hand to become a lead. Our team designs and deploys the right strategy with opt-in moments defined by customer behavior and using data to drive decisions.
Leads Optimized for Quality
A pile of iffy leads won’t support your business goals. Without the right strategy, a business could spend more time sorting through bad leads than pursuing qualified leads. We work closely with brand decision-makers to validate that the leads coming in are turning into revenue for your business.
Content Marketing
Every website needs content on its pages, but only the right content marketing strategy will drive your site visitors to complete an action that supports your bottom line. Our team helps you connect to customers by adding valuable content to your website, ensuring that your content drives your business online.
Content Connected to Action
Content marketing has exploded. Many websites churning out content are doing so blindly, without connecting content to their customer’s needs. Gain insight into how each article, infographic, or other content helps connect a passing site visitor to the rest of your business. We help make sure that every word of your content drives users to a specific goal.
Creating for Your Best Customers
Your content’s users are engaged, potential customers ready to support your business. The best ones, the site visitors who take action and raise their hands to learn more, should inform your content marketing strategy. Working with our team, we make sure you focus your time on the content that works.
Social Media Management
Social media marketing can act as a customer support channel, a customer research tool, an audience behavior experience, a paid ad channel, and more. It also connects the human-centered core of your business with customers around the world in real time. 3 Media Web connects with your target audience and ensures you take advantage of that opportunity.
Data-Driven Conversations
Some brands hope a spray-and-pray approach to social media can support their actual business goals. Without measured tracking and actual data, it’s hard to know if that method even works, even with wasted effort. Our team carefully connects any social media strategy to rigorous tracking standards that drive accurate decision-making.
Communities of Customers
Many social media channels allow businesses to reach customers when they’re in a more relaxed state of mind. While connecting with friends and family, customers on social media are also thinking about their work or their next purchase. Our social media strategists can help you turn that audience into qualified leads or increase recurring website traffic.
FAQs
What is your approach to digital growth?
We generally use the RACE Framework by Smart Insights.
- REACH – Drive awareness across online & offline locations.
- ACT – Convince users to take action and engage with your brand.
- CONVERT – Generate conversions against marketing goals (MQLs) or online sales.
- ENGAGE – Build long-term relations with your existing customers & leads.
How do we stay aligned with the activities you are doing?
While working on digital growth, 3 Media Web works in 90-day sprints. At the beginning of each sprint, we discuss plans with your team on what goals and metrics to impact. To accomplish the objectives, we then generate a 90-day blueprint, which could be a combination of tactics across SEO, paid, social, and more.
The amount of work completed depends on the service level you sign up for. We can perform a range of activities, from ongoing strategy consultation to complete outsourcing of your web support and digital marketing services.
What is SEO and why do I need it?
SEO is short for search engine optimization. When someone searches a phrase in a Google search, what results do they find? These inquiries are called organic searches, meaning your site ranks naturally for those search terms. Digital growth experts use optimization techniques to rank your website higher than your competitors so that you can generate more revenue from Google searches.
What’s the difference between SEO and Google Ads?
Google Ads is a paid advertising medium that allows you to buy ads on keyword searches so that your website can rank above the competition. Often called pay-per-click, Google charges a fee based on the number of clicks from the ad to your website.
When managed by a certified and seasoned expert, Google Ads can immediately generate leads for your business. Organic Google search results cost nothing to display, but money is spent on the techniques—and time—used to gain those high-visibility searches. The positive effects of SEO techniques can take up to a year. In our experience, when used in tandem, Google Ads plus SEO are high-yielding contributors to lead generation and revenue growth that require investment.
Will a new website affect my current SEO ranking?
A new WordPress website built by 3 Media Web will positively impact your SEO ranking. Any page 3 Media Web builds will adhere to search engine best practices, including clean coding to W3C standards, page titles, and meta descriptions, to be organically placed in the search engines. The result is better placement with high search engine rankings and no loss in existing search engine placement.
How long does an SEO strategy need to produce results?
The highest cost to SEO is simply the time it takes to see results. The positive effects of SEO techniques can take up to a year. In our experience, when used in tandem, Google Ads plus SEO are high-yielding contributors to lead generation and revenue growth that require investment. Some clients start to see growth in a few months.
Can you get us the No. 1 spot on Google?
Depending on the search term and budget, there’s always a way to obtain the top slot on Google search. Can you do it with the budget you have allocated to your digital growth campaign? Great question. Let’s hop on a call today to review your digital marketing strategy.
How do I get more qualified leads from my website?
Developing a digital marketing strategy and engaging in an integrated digital marketing plan is the best method for gaining leads and growing your business. You will also need a partner with the design, tech, and analytics chops to create a successful digital marketing plan that creates revenue growth and positive ROI. Need help generating more leads? Give us a call today.
Do you provide customized reporting and detailed metrics?
We work closely with our clients to provide a detailed analytics dashboard that highlights the campaigns that are working, shows where the strategy can be improved, and proves our partners’ success or ROI, short-term and long-term. We then work with clients to shift the strategy to suit their needs or design and implement functionality to add to their website.
