Atakama Website Redesign: A Brand and UX Case Study

Last updated: July 2, 2026

Atakama is a cybersecurity innovator specializing in multifactor encryption and browser security. Its platform protects sensitive data and business assets without relying on traditional password-based systems, and it serves the Managed Service Provider (MSP) community along with businesses that prioritize data protection. When Atakama shifted its go-to-market strategy, the company needed its digital presence to communicate a bold new positioning, “Securing Today’s Window of Work” — and to do it fast.

How do you realign a website when your whole business strategy shifts?

You treat the redesign as a repositioning project, not a cosmetic refresh, and rebuild the site around the new audience, message, and product. Before partnering with 3 Media Web, Atakama faced a gap between where the business was heading and what its website said. The previous site was tied to outdated messaging focused on file encryption rather than the new browser security platform the company was bringing to market. It was built in Webflow, which created maintenance bottlenecks for the internal marketing team, and its navigation did not support a go-to-market strategy built on product education, trust building, and lead generation.

The existing brand presentation also lacked the bold, innovative identity needed to engage MSP decision-makers, the owners, CEOs, and technical leaders who evaluate a security vendor carefully before they ever talk to sales. Atakama needed a full digital refresh to realign with its updated brand identity, support the 2024 product launch, and position the company as a leader in user-centric security.

Is your website out of step with where your business is headed? Our team can help you realign it.

Why does a B2B rebrand live or die on the website?

A B2B rebrand lives or dies on the website because that is where buyers form their opinion, usually before anyone from sales is involved. According to Gartner’s B2B Buying Journey research, 75% of B2B buyers prefer a rep-free sales experience, and Gartner ranks the website as the single most-used digital channel for buyer engagement. For a security vendor selling to skeptical MSP owners and technical leaders, that means the site has to carry the new positioning, build trust, and educate — all on its own.

That is exactly why Atakama could not simply restyle the old pages. A new message aimed at a new audience needed a new structure, a new visual identity, and a content management system the in-house team could actually run. The work fell squarely into 3 Media Web’s Build practice, where design, development, and strategy come together to turn a website into a growth engine.

What did 3 Media Web actually change?

3 Media Web designed and built a custom WordPress site that reflected Atakama’s brand transformation while driving marketing and sales performance. Rather than force the brand into a template, we rebuilt the experience around Atakama’s real solution areas and the way its buyers evaluate security. The table below summarizes the shift from the old Webflow site to the launched WordPress platform.

Dimension	Before the redesign	After the redesign
Core message	Outdated, focused on file encryption	Aligned to the new browser security platform and “Securing Today’s Window of Work”
Platform	Webflow, with maintenance bottlenecks for the marketing team	Custom WordPress that gives the team autonomy over updates
Navigation	Did not map to the new go-to-market strategy	Structured around solution areas and use cases like regulatory compliance and zero-trust
Brand identity	Lacked a bold, innovative look for MSP decision-makers	Modern triangle motif and abstract design, no stock photography
Marketing stack	Limited integration and slower performance	HubSpot, Google Analytics, and GTM on fast, SEO-ready templates

Several pieces of the engagement worked together to make that shift real:

• Custom WordPress design and development: a bold, clean, scalable site aligned with Atakama’s updated brand guidelines, built on WordPress so the team gained greater autonomy over content.
• UX and navigation improvements: a completely restructured navigation based on Atakama’s solution areas (such as Secure Browser and Multifactor Encryption) and use cases (such as Regulatory Compliance and Zero-Trust Framework).
• Brand elevation: modern visual elements like the triangle motif and abstract design, deliberately avoiding stock photography to deliver a differentiated, high-trust look.
• SEO and performance optimization: SEO-ready templates, reduced page load times, improved responsiveness, and integration of HubSpot, Google Analytics, and GTM.
• Web support and hosting management: an audit of existing content so only relevant, newly aligned material carried forward into the redesign.

What results did the new Atakama website deliver?

The new website gave Atakama a credible, scalable platform that supported its product launch and strengthened its standing as a future-forward security brand. Because the engagement was a repositioning rather than a facelift, the outcomes showed up across brand, user experience, and lead readiness:

• Stronger brand perception: the site positioned Atakama as a bold leader redefining browser security for MSPs and mid-sized businesses.
• Simplified user journeys: clearer navigation helped MSP owners and decision-makers quickly understand and engage with Atakama’s solutions.
• Enhanced lead generation potential: clear calls to action, a sound landing-page architecture, and SEO improvements set up organic conversion growth across the Lead, MQL, and SQL stages.
• A future-ready platform: a scalable WordPress foundation built to support future content expansion, product launches, and campaigns.

“The new Atakama website perfectly supports our mission of redefining browser security. It reflects who we are today — bold, innovative, and 100% focused on empowering MSPs.” — Stephanie Weagle, CMO at Atakama

The project also earned outside recognition, winning a 2024 Web Excellence Award in web design. You can view the winning project on the Web Excellence Awards site.

Why did this redesign work?

The redesign worked because it realigned Atakama’s entire web presence around new business priorities, new audiences, and new messaging instead of stopping at a visual update. We combined strategic UX planning, bold design execution, and a CMS the client’s team could own, so the site actively supported the product launch and the wider marketing strategy. Every decision, from site architecture to visuals to SEO, moved Atakama closer to market leadership in cybersecurity.

In our work with Atakama, one decision mattered more than any single visual: protecting the SEO authority the company had spent years building. We ran an SEO-conscious migration that preserved page rank and traffic through the platform change, so the rebrand did not reset hard-won search equity. We also stayed on after launch as a strategic partner, with 36 hours a year of expert assistance, so Atakama’s lean marketing team could keep moving without waiting on a developer. As CMO Stephanie Weagle put it, “We got more than a redesign—we got a platform for our next stage of growth.”

That approach is the same one that runs through 3 Media Web’s leadership and culture. And yes, we still keep things human and have fun along the way, like the time we celebrated a milestone by announcing a brand-new currency.

What is website repositioning, and how is it different from a redesign?

Website repositioning is rebuilding your site around a new audience, message, and product so it reflects where the business is headed—not just how it looks. A standard redesign restyles existing pages; a repositioning changes the story itself, then rebuilds structure, content, and brand to match. Atakama needed the second kind, because its message, market, and product had all moved.

When should you redesign your website instead of refreshing it?

Choose a full redesign when your positioning, audience, or product has changed, when your CMS blocks your marketing team, or ahead of a rebrand or product launch. A lighter refresh (new visuals, updated copy) is enough when the strategy still holds and only the presentation feels dated. If buyers would draw the wrong conclusion about who you are today, you have outgrown a refresh.

Frequently asked questions

Who is Atakama?

Atakama is a cybersecurity company specializing in multifactor encryption and browser security. Its platform protects sensitive data and business assets without relying on traditional password-based systems, and it primarily serves the Managed Service Provider (MSP) community and businesses that prioritize strong data protection.

Why did Atakama redesign its website?

Atakama redesigned its website to support a shift in go-to-market strategy. The previous Webflow site was tied to outdated file-encryption messaging, created maintenance bottlenecks for the marketing team, and did not reflect the company’s new browser security platform or its “Securing Today’s Window of Work” positioning.

What did 3 Media Web build for Atakama?

3 Media Web built a custom WordPress website aligned with Atakama’s updated brand. The work included restructured navigation around solution areas and use cases, a modern visual identity, SEO-ready templates, faster performance, and integration with HubSpot, Google Analytics, and Google Tag Manager, plus ongoing web support and hosting.

Why move from Webflow to WordPress?

Atakama moved from Webflow to custom WordPress to remove maintenance bottlenecks and give its in-house marketing team greater autonomy over content. A custom WordPress build also provided a scalable, SEO-ready foundation to support the 2024 product launch and future content and campaign expansion.

What made the Atakama redesign successful?

The redesign succeeded because it was treated as a repositioning, not a facelift. It realigned messaging, audience, navigation, and brand identity at once, gave the team a CMS they could run, and delivered a credible, scalable platform. The project earned a 2024 Web Excellence Award in web design.

How do you protect SEO during a website redesign?

You protect SEO during a redesign by running an SEO-conscious migration: preserving URLs or mapping 301 redirects, keeping title tags and metadata intact, retaining valuable content, and monitoring rankings after launch. In the Atakama project, that discipline preserved the page rank and traffic the company had spent years building, so the rebrand strengthened the brand without sacrificing search equity.

How 3 Media Web Can Help

If your website no longer matches where your business is headed, a strategic redesign can realign your brand, message, and user experience before a rebrand or product launch, especially in technical B2B markets where buyers judge credibility quickly and often research without a sales rep. At 3 Media Web, that work pairs design, development, and strategy, guided by a Human and AI approach where expert judgment leads and technology supports it, including:

• Custom web design and WordPress development built around your real audiences instead of a forced template.
• Ongoing SEO strategy that preserves your existing equity and grows search visibility through a redesign.
• Web hosting, maintenance, and support that keeps your new site fast, secure, and easy for your team to manage.

Ready to turn your website into a platform that drives growth and strengthens your brand? Schedule a strategy call with the 3 Media Web team.