The Client: CapitalWise
CapitalWise is a centralized content hub for founders, entrepreneurs, and CEOs that features articles, tools, guides, and other resources about topics related to fundraising—all powered by Hum Capital. Their mission is to provide a central destination for educational fundraising content by creating and sourcing articles, guides, tools, and insights for founders and executives who are exploring the best ways to raise money for their businesses.
Challenge: Build a Content Hub from the Ground Up
Hum Capital, a 3 Media Web client, wanted to connect company founders with the latest fundraising resources and wanted a resource center built to complement their current corporate website.
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Solution:
Starting with ideas and a blank slate, we started formulating an approach for this new content warehouse. Although, at first, this project was planned to be part of a multi-site approach with the new Hum Capital site, it evolved into being a full-blown stand-alone site due to the design and functionality required to get the job done.
We started by working closely with the client team to determine how to present best the content categories desired. A simple but elegant design with sidebar navigation makes it intuitive for site visitors to explore by topic and find the content they see. A featured content section helps highlight key resources. We also made it easy for users to submit and request content.
In addition, we are training the client on working within the new block format and making content updates, giving them the flexibility and power to manage their own site.
The Results
We delivered a well-organized, easily updated, customizable resource center that complements their new Hum Capital site. The CapitalWise site helps Hum Capital extend its brand reach by providing a stand-alone website containing resources related to its fund business for anyone, not just their customers.
