Last updated: November 2, 2026
SENKO develops, manufactures, markets, and distributes over 1000 fiber optic products worldwide for the telecom and datacom industries. The company also gives multinational corporations the technical expertise to work directly with their engineers. Its flexible manufacturing lets it develop custom products for the ever-growing high-tech industry.
Challenge: Dated Website Lacked Usability
SENKO needed a website that reflects the company’s brand and industry position better. The site they came to us with was programmed in static HTML, making it very difficult to update. A dated look and hard-to-use navigation also drove the need for a redesign. SENKO wanted a robust resources section and a searchable online catalog of its 200+ products.
Solution: Updated Design and Enhanced Functionality
SENKO had put in the time before engaging with us on this project, internally working on a demo site for a year on their own. Through their hard work, they identified a rough content structure, site elements, and baseline functionality. They also set the direction for the overall site design.
We took the reins from there and hit the ground running. We designed and developed a clean, attractive site that works well and is easy to navigate. We built a WooCommerce product catalog with the ability to request a quote. It connects to a custom-built product configurator plugin that lets visitors view the products in 3D.
We also constructed new learning and resource sections, allowing the company to highlight its thought leadership. These sections feature SENKO’s multimedia content, including videos, white papers, training guides, and more.
Other notable additions include a new product search and filter tool and the G-Translate plugin for automatic Google translations. Social media channels are also built directly into the site.
While we built the website, SENKO also worked with other 3 Media Web team members on a Digital Experience Optimization project. Together they perfected the launch strategy and marketing for the new site.
The Results
Comparing year over year, visitor engagement is up significantly. Time spent on the site has nearly doubled, pages per visit have increased by 50%, and the bounce rate has dropped over 20%! The traffic mix shows a strong increase in organic search traffic, indicating it reaches audiences with less promotional effort.
The new website also provides a better tool for product discovery and understanding SENKO’s expertise, history, and differentiators. The updated 3D interactive models on the product pages support the customer experience as it helps them visualize and confirm their product configuration.
For the full picture, see our manufacturing web design overview — how we build sites for spec-driven buyers, distributor networks, and long sales cycles.
