How we helped an independent lessee advocate group redesign their website with a new CMS and optimized customer journey map.
Jaco, Inc. is known in the medical cart manufacturing industry as innovators in their field. But, with the launch of their new cutting edge EVO medical cart ready to launch, Jaco consulted with the 3 Media Web experts to give their website a facelift.
Together we built a fresh website for Jaco that’s just as polished at the EVO.
Here’s the story…
In order to create a stunning user experience for the Jaco website, the issues we’d be tackling on this project went beyond surface-level aesthetics. 3 Media Web was tasked with building a website on par with the exceptional industrial design of the Jaco EVO cart. The Jaco website needed a modern look, a user-friendly flow, and to serve as a storytelling tool for the Jaco brand.
On top of that, we needed to design and develop an online custom cart configurator for customers, make the site into an effective tool for Jaco’s sales representatives, and give the Jaco digital marketing efforts a jumpstart.
We broke this massive project up into more manageable phases allowing us to stay on task and complete the project on time with exceptional results. Our three-phase approach included:
– A Brand Refresh to update the logo, colors, and overall brand theme to match the sleek design of the EVO cart.
– Created an EVO Microsite to wow their prospective customers and highlight their flagship cart, the EVO. We built a microsite for Jaco that did just that as well as included contact pages, and multiple customer support features.
– Redesign and update the Jaco website with revised site copy, an EVO Cart Configurator, a custom part list, and a special feature of that included the ability for customers and/or EVO sales reps to add parts from the Parts Library to an interactive and shareable custom list.
Jaco, Inc. has a lot to look forward to as their new website is used by more and more current and potential customers. We are expecting Jaco to enjoy an increase in sales, exposure to new customers and markets, as well as increased conversion rates.