Big Ideas About Building a Better Website

Comparison of Google Analytics 4 and GA4 360 tiers for choosing a B2B analytics platform.

Jul 03 2023

GA4 vs. GA4 360: Which Google Analytics Tier Fits Your B2B Site?

GA360 retired with Universal Analytics, so the real choice is free GA4 vs. paid GA4 360. Compare limits, sampling & cost to pick the right tier. See how.

Illustration of the core elements of website design coming together on a single page.

Jun 26 2023

Web Design

Website Design Elements: A Practical Breakdown for Marketers

By Marc Avila

The six website design elements that decide if a site works: visual design, typography, navigation, interactivity, responsiveness & UX, with examples.

Marketer reviewing a dynamic PPC landing page that adapts its headline to each visitor's search

Jun 19 2023

Digital Marketing

Dynamic Landing Pages for PPC: Why They Win More Conversions

By Adrian Aguirre

Dynamic landing pages for PPC tailor content to each visitor to lift conversions and Quality Score. See how they beat static pages and how to build one.

Illustration of backlinks connecting external websites to a central site, building SEO authority.

Jun 12 2023

SEO

What Are SEO Backlinks and Why Are They Important?

By Adrian Aguirre

What are SEO backlinks? A backlink is a vote of confidence from another site. Learn why they matter for rankings and how to earn high-quality links.

Tech, hardware, and software business website features shown on a laptop screen.

Jun 05 2023

Web Design

7 Website Features B2B Tech, Software & Hardware Companies Need

By Sarah Surprenant

The 7 must-have website features B2B tech, software & hardware companies need, from a clear value prop and fast performance to chatbots, CTAs & reviews.

Marketing team and digital agency partner collaborating around a laptop as one extended team

May 22 2023

Digital Marketing

How Do Digital Marketing Agency Partnerships Work?

By Marc Avila

How do digital marketing agency partnerships work? See how a partner extends your team, what the best programs include & how to choose the right one.

May 11 2023

Awards

2023 Horizon Interactive Awards: Gold, Silver & Bronze

By 3 Media Web

The award recognition just keeps on coming and we couldn’t be more proud of our team. They’ve been working hard…

3 Media Web's 2023 Best and Brightest Companies to Work For award badge

Apr 21 2023

Awards

3 Media Web Named Among 2023 Best and Brightest Companies to Work For

By 3 Media Web

April 13, 2023 — 3 Media Web is honored to be named as an award winner for The Best and…

Marketing team reviewing website redesign plans to protect SEO and search rankings.

Apr 17 2023

SEO

Website Redesign Mistakes That Destroy SEO (and How to Avoid Them)

By Adrian Aguirre

Avoid the website redesign mistakes that destroy SEO: missing 301s, deleted ranked pages & slow performance. Use this checklist to protect rankings.

Feb 20 2023

WordPress

Migrate from Ektron to WordPress: A Marketing Team’s Guide

By Step Schwarz

Stuck on Ektron? See how migrating from Ektron to WordPress lowers costs, gives your team control, and makes site updates easier. Plan your move today.