Are Your SEO Best Practices Up to Date?

Getting your SEO right means the customers you want find you when they need you, and you look like a hero. Getting SEO wrong means you don’t appear when potential customers are looking for your product or service.

Here are a few articles to help you get a handle on the constantly changing and sometimes inexact science of SEO best practices.

‘White-Hat’ SEO Tips: How to Make Your Website More Popular. BizJournals: “If you want to grow your inbound links and avoid being banned from Google, Yahoo or Bing, you should focus on “white-hat” techniques. So what are these? Some people look at where their competition is getting links from. Exploring those avenues may be fruitful if you can get the same quality links, while others focus on building incredible content on their website and sharing it socially.”

Content Marketing and SEO: Holding It All Together. Business2Community: “While many traditional SEO techniques, such as early key phrase placement and alt attribute applications are still valid, search engine crawl technology has evolved to a point where robots interpret your content very differently from previous times. In fact, it is true to say that robots can now ‘read’ textual and visual content. They will also analyse link structures, and through this, make sense of the flow of web pages. This means they will understand the complete structure of your website, and they will read the entire story, and if there are any gaps in that story, there’s going to be gaps in your search return performance.”

Your Fundamental Onsite Audit Checklist for SEO. Forbes: “Evaluate your site navigation. Is your site easy to navigate? How easy is it for a user to find what he/she is looking for? Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. In a related note, how many clicks does it take to get to any page on your site—the lower the better, and you can use internal linking to lower this figure.”

SEO 101: Getting Started in Local SEO (From Scratch). Search Engine Journal: “A citation is a mention of your business on the web. This does not have to include a link, and can simply be a mention of your company, or it could be a full listing of your company name, address phone number, and website. Citations are like validation for your business. It tells Google that you are a legitimate business and are part of a community. Not all citations are created equally. In other words, if you were a dentist in Toronto and your business was mentioned in a Toronto dental directory, then that would be much more beneficial than a generic, worldwide directory.”

A Couple Google Webmaster Tools Tips and Tricks. Biznology: “Since Google explores your site using robots, spiders, and bots, their science is inexact. Sometimes duplication isn’t duplication at all but has to do with Canonical URLs, aliases, and things such as trailing slashes and URL variations. Strangely enough, Google’s a little odd. It’s 2015 and Google still requires us to submit both our plain domain as well as our URL with a WWW subdomain.  So, sometimes duplication isn’t simply duplicate content but issues with how you have your site domain setup.”

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