TL;DR:
-
Forms Are Too Long or Clunky: Long, complex, or poorly optimized forms create friction and kill conversions. Make them short, mobile-friendly, and supported by smart follow-ups.
-
Calls-to-Action Lack Clarity: Vague CTAs like “Let’s connect” don’t inspire action. Replace with direct, value-focused prompts like “Book a Strategy Call” or “Download the Report.”
-
Site Design Isn’t Built for Leads: Pretty sites aren’t always persuasive. Missing value props, buried CTAs, and unclear navigation are silent lead-killers. Instead, design with intent.
-
Backend Systems Undermine Frontend Experience: Even the best-designed site fails without fast performance, CRM integration, and automation. Backend friction = funnel friction.
-
No Optimization Loop in Place: Without A/B testing, scroll tracking, and behavioral analytics, your website isn’t evolving. Data is the key to long-term lead generation growth.
