About the Client
Acacia Communications is a leading provider of high-speed coherent optical interconnect products that transform how networks are built to handle growing bandwidth demands. Their solutions help global service providers, cloud operators, and content providers accelerate network performance and efficiency.
As a technology innovator competing on a global stage, Acacia’s website plays a mission-critical role — acting as a trusted resource for partners, customers, and investors to understand their solutions and vision.
The Challenge
Before engaging 3 Media Web, Acacia faced several challenges with their digital presence:
-
An outdated website that no longer reflected their technological leadership and brand sophistication.
-
A fragmented user experience that made it difficult for visitors to quickly find relevant information about Acacia’s solutions and company.
-
Limited flexibility for internal teams to manage and update content without technical friction.
Acacia’s marketing and leadership teams needed a digital platform that reinforced their leadership position and communicated innovation and trust to high-value audiences like investors, strategic partners, and enterprise customers.
Our Solution
3 Media Web partnered with Acacia Communications to deliver a complete website transformation that aligned with their strategic growth goals.
Our solution included:
-
Web Strategy:
Realigned content architecture and messaging to better showcase Acacia’s technological leadership and product innovation. -
Custom Web Design:
Developed a modern, streamlined design that reflected Acacia’s cutting-edge technology and reinforced their brand’s visual identity. -
Web Development:
Built a custom WordPress site to give Acacia’s team a flexible, scalable, and easy-to-manage platform. -
Website Accessibility:
Ensured ADA compliance and broader accessibility, supporting Acacia’s global customer base. -
SEO Strategy:
Structured metadata, optimized page hierarchies, and improved technical SEO to enhance organic visibility. -
Web Support & Strategic Guidance:
Provided ongoing support to ensure performance, security, and scalability. -
SEO, CRO, and UX Improvements:
Improved on-page engagement, content discoverability, and conversion pathways throughout the site.
Strategic Focus:
The redesign was not cosmetic — every decision was made to position Acacia as a global technology leader and support ongoing business development, marketing, and investor relations initiatives.
The Results
The website redesign delivered transformational results for Acacia Communications:
-
🚀 A revitalized brand presence that accurately reflects their innovation leadership in the optical networking space.
-
🧩 Simplified navigation and a clear user journey, allowing visitors to easily find solutions, technologies, and corporate information.
-
📈 Enhanced marketing agility, enabling Acacia’s team to update content, launch initiatives, and communicate with stakeholders more quickly.
-
🔒 Improved site performance, security, and SEO-readiness, setting the foundation for future growth.
“The new website perfectly captures who we are today — forward-thinking, trusted, and innovative. 3 Media Web made it easy for us to align our digital presence with our brand vision.“
Why It Worked
At 3 Media Web, we believe websites should evolve at the pace of your business. We didn’t just redesign Acacia’s site — we rebuilt their digital experience around their brand story, audience needs, and future growth goals.
By focusing on strategic messaging, bold design execution, and user-centric structure, we helped Acacia reinforce their position as a technology leader while giving their marketing team the flexibility to scale initiatives with ease.
Our proactive partnership and expertise in WordPress development, SEO, and digital strategy made this transformation seamless — and positioned Acacia for continued success.
Ready to Redefine Your Brand’s Digital Presence?
Let’s build a website that supports your growth and strengthens your brand.
👉 Schedule a Strategy Call