About the Client
Atakama is a cybersecurity innovator specializing in multifactor encryption and browser security solutions. Their platform protects sensitive data and business assets without relying on traditional password-based systems, making security both seamless and impenetrable.
Serving the Managed Service Provider (MSP) community and businesses that prioritize data protection, Atakama’s digital presence plays a crucial role in communicating its bold new positioning: “Securing Today’s Window of Work.”
The Challenge
Before partnering with 3 Media Web, Atakama faced major challenges aligned with a pivotal business shift:
- Their previous website was tied to outdated messaging focused primarily on file encryption, not their new browser security platform offering.
- Built in Webflow, their site created maintenance bottlenecks for the internal marketing team.
- The existing brand presentation lacked the bold, innovative identity required to engage MSP decision-makers like owners, CEOs, and technical leadership.
- Navigation and site structure didn’t support their new go-to-market strategy, which focused on product education, trust building, and lead generation.
Atakama needed a full digital refresh to realign with their updated brand identity, support the 2024 product launch, and position themselves as a market leader in user-centric security solutions.
Our Solution
3 Media Web partnered closely with Atakama to design and build a custom website that not only reflects their brand transformation but also drives marketing and sales performance. Key elements of the solution included:
- Custom WordPress Website Design & Development:
Crafted a bold, clean, and scalable site aligned with Atakama’s updated brand guidelines, using WordPress to give their team greater autonomy over content updates. - UX and Navigation Improvements:
Completely restructured site navigation based on Atakama’s new solution areas (e.g., Secure Browser, Multifactor Encryption) and use cases (e.g., Regulatory Compliance, Zero-Trust Framework). - Brand Elevation:
Integrated modern visual elements like the triangle motif and abstract design, avoiding stock photography to deliver a differentiated, high-trust look. - SEO and Performance Optimization:
Built SEO-ready templates, reduced page load times, improved responsiveness across devices, and integrated critical marketing tools like HubSpot, Google Analytics, and GTM. - Web Support & Hosting Management:
Worked with Atakama to audit and optimize existing content, ensuring that only relevant, newly aligned material carried forward into the redesign.
This work positioned Atakama for a successful launch of their Browser Security Platform while strengthening their standing as a future-forward cybersecurity brand.
The Results
The new Atakama website delivered immediate and measurable impact:
- 🚀 Stronger Brand Perception: Positioned Atakama as a bold leader redefining the cybersecurity landscape for MSPs and mid-sized businesses.
- 🧹 Simplified User Journeys: Improved navigation paths for MSP owners and decision-makers to quickly understand and engage with Atakama’s solutions.
- 📈 Enhanced Lead Generation Potential: Created clear CTAs, landing page architecture, and SEO enhancements to drive organic conversion growth (Lead > MQL > SQL).
- 🖫️ Future-Ready Platform: Built a scalable foundation to support future content expansions, product launches, and marketing campaigns tied to their evolving growth strategy.
“The new Atakama website perfectly supports our mission of redefining browser security. It reflects who we are today — bold, innovative, and 100% focused on empowering MSPs.”
— Stephanie Weagle, CMO at Atakama
We’re also thrilled to announce this client project was awarded a 2024 Web Excellence Award in web design. Check out the announcement of that award, or learn more about the Web Excellence Awards here.
Why It Worked
At 3 Media Web, we don’t just build websites — we build growth engines that evolve at the pace of your business. For Atakama, that meant much more than a visual facelift; it meant realigning their entire web presence around new business priorities, new audiences, and new brand messaging.
By combining strategic UX planning, bold design execution, and a user-centric CMS, we empowered Atakama to fully support their new product launch, marketing strategy, and future growth goals.
Our proactive, consultative approach ensured that every element of the project — from site architecture to visuals to SEO — moved Atakama closer to their vision of market leadership in cybersecurity.
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