Agencies
The Metrics That Prove Partnership Value to Leadership
Leadership needs more than enthusiasm—they need proof. Here’s how to measure and present the metrics that show the real business value.
Author Archive
Mary Inman
Owner and Chief Financial Officer
Blogs
Agencies
Why Partners Who Share Insights Win More Together
Partnerships thrive on clarity. When agency partners share insights and collaborate openly, both teams win more business.
Agencies
Why Referral Transparency Builds Better Relationships
Referral partnerships thrive on trust. Transparency about leads, outcomes, and expectations turns one-time introductions into collaboration.
Agencies
Partner Growth Secrets: How to Turn One Referral Into Ten
One referral is good. Ten are better. The secret? Delivering a seamless experience, showing gratitude, and building systems partners love.
Agencies
Referral Revenue Playbook: Turning Partnerships Into Profit
Referrals shouldn’t be left to chance. With the right playbook, partnerships can fuel qualified leads and measurable revenue.
Life at 3 Media Web
What Does “Value” Actually Mean in B2B Leadership?
Value is one of the most overused words in B2B—and one of the most misunderstood. It isn’t about invoices or price tags.
Digital Marketing
Brand Honesty Increases Leads, Boosts Sales, & Fosters Brand Advocacy
Brand honesty and brand transparency is an ethical and winning strategy. Here's how to incorproate it into your company website's design.
