How to Diversify Your Organic Search With Bing and DuckDuckGo
Google may own the lion’s share of the organic search market share, but that doesn’t mean other search engines can’t contribute to your overall traffic. Diversifying your organic search campaign with Bing and DuckDuckGo can help raise your overall traffic and lessen the impact of Google’s algorithm updates.
Many of the same principles that optimize your website for Google also apply to other search engines like Bing and DuckDuckGo. Still, there are a few differences that can help set you apart.
Don’t depend on Google alone for SEO. Here’s how to reduce risk and get exposure to new audiences. Learn how to get started with expanding your organic search campaign to other search engines.
Optimize Your On-Page SEO for Bing
If the future of search engine optimization is voice search, then Bing may play a more significant role than you might expect. That’s because Bing powers Amazon’s Alexa. To optimize your website for Bing, focus on proper on-page SEO tactics and include proper page hierarchy so voice tools like Alexa can pull the correct information from your page.
Bing also has its version of Google My Business, called Bing Places. Make sure to create an account and register your business with Bing’s webmaster tools to index your website in their local search tools. Another major ranking factor, social signals, is more powerful in the Bing algorithm, so make sure your social media accounts are up to date and post regularly to send stronger social signals.
Focus on Semantic Search for DuckDuckGo
DuckDuckGo focuses its search engine on protecting the privacy of its search users. They also work to prevent the echo chamber effect of personalized search results, ideally getting a more holistic view of the internet. To optimize for this privacy-focused search engine, don’t neglect your on-page SEO, much like Bing, but use conversational language.
DuckDuckGo uses an evolved contextual library for nailing down the search intent. Expand your keyword research to full semantic search techniques to rank for their algorithm. Determine the search intent and add contextual meaning to your on-page text to match what a user would use when searching. Tools like SemRush now have intent signals built-in, making it easier to work a natural, conversational keyword strategy onto your page.
Don’t Forget Standard SEO Best Practices
What works for Google is most likely also working for other search engines, such as Bing and DuckDuckGo. Don’t reimagine your website for one particular search engine. Instead, focus your optimization efforts on improving your website for your ideal users.
Regardless of the search engine you’re trying to improve your rankings for, the search engine’s goal is to create the best user experience on the internet. Your goal should be the same. What will deliver the best user experience for your customers online, regardless of the search engine they use to find you?
Expand Your Organic Search Beyond Google
Google has the largest reach of any search engine by far, with 86.64 percent market share, but that doesn’t mean other search engines can’t contribute to your overall traffic. You may even find that your audience prefers other search engines over Google. The only way to know for sure is to test it out.
Diversifying your organic search campaign with Bing and DuckDuckGo lessens the impact of Google’s algorithm updates, not to mention increase your organic traffic overall. There are a few differences that can help set you apart. Learn how to get started today.
Ready to learn more? Reach out to 3 Media Web to expand organic search traffic for your business.