Hum Capital Website Design Engages Audience and Converts Leads

The Client: Hum Capital

Hum Capital connects companies with investors and lenders to make funding equitable, efficient, and accessible. Through creating and launching the Intelligent Capital Market, an AI-powered funding platform, Hum offers companies a single destination where they can understand all their financing options and make the best choice for their business.

Challenge: Legacy Website Didn’t Accurately Represent Brand

With the company evolving and the brand moving in a new direction, the existing website no longer met the organization’s needs. Poor user experience, lack of functionality, slow site speed, and an incongruent design all contributed to poor engagement and conversion.

Solution: Modern Design Makes the Right Impression

3 Media Web worked closely with the client to dial in the design and ensure all elements portrayed the brand direction. The updated color pallet better aligns with the target demographic. Other animation effects and graphical treatments ensure the site’s content is easy to consume.

Learn More About the Success of the Hum Capital Project by the experts at 3 Media Web.

We also paid close attention to the messaging, being mindful to center what the company does, informing site visitors, and supporting the customer journey.

As part of implementing all new page layouts, we vastly improved user experience, including mobile UX. We added search functionality, streamlined calls to action, and provided WordPress training to ensure the client holds the knowledge necessary to update the site as they like.

Hum Homepage -- After

Hum Homepage -- Before

Hum Get Funding Page -- After

Hum About Page -- After

Hum Resources Page -- After

Hum Case Studies Page -- After

The Results

The revamped site has had an immediate impact, and the client is thrilled, sharing, “The new website looks pretty darn amazing and modern!”. In addition to the aesthetic improvements, site traffic is rising, and the bounce rate is lower. Perhaps most importantly, engagement measured with conversion rate is higher.

Moving forward, we continue to collaborate with Hum as we work on developing their CapitalWise site.