VerifyMe works closely with corporate security experts and brand owners to understand brand protection and customer engagement challenges. They bring together world-class physical, digital, and online technology to create comprehensive, customized product authentication and engagement solutions—to help protect brands and grow businesses. Working along several partner agencies, a website design project with 3 Media Web brought to life a sophisticated website with new branding and updated messaging.
The Challenge
The company was looking to update their woefully outdated web presence to attract customers and investors. With an aggressive timeline and multiple branding and messaging components that had to be completed prior to diving into the web design and development, the project was collaborative and complex.
The Solution
The 3 Media Web team worked closely with the branding and messaging agencies to be up to speed and fully knowledgeable about the client, project, and expectations prior to starting the website work. Throughout the website design portion of the engagement, we consulted with the other partners to make sure we were on point in delivering a website that aligned with and leveraged all of the other marketing components.
“It’s all about the new look of our site. Everybody’s been happy, and we’ve been getting high feedback … I think it’s great that [3MW is] a full-service firm; they’re capable of doing web development, design, and social media campaigns — that’s a great feature.”
Chief Operating Officer, VerifyMe
Robust Strategy
Once the website development portion of the project was ready to start, we moved quickly to perform SEO keyword research and develop the information architecture. It was very important to pinpoint which meaningful keywords to target to build web traffic and extend the company’s online reach. The new sitemap streamlined information finding and enhanced user experience.
Informed and Aligned Website Design
With new branding in place, the site design needed to leverage that work and apply it to web standards. Our team incorporated the bold colors and newly introduced design elements to elevate the company’s image and stand out from the competition.
Brand New Content
Since the original site was so dated, website content had to be written from scratch. Page structures were developed to help outline content requirements and assist with design. We also vetted content with the messaging agency, and interviewed key stakeholders and subject matter experts to hone and refine messages. New copy built off of the recently crafted messaging, targeted customers and prospects, and appealed to investors.
The Results
The new website design launch was a success, meeting the aggressive timeline and making the client and investors happy. We are continuing to work with the company on digital marketing projects to build on the new site and further optimize it, generate leads, and promote conversion.
