New Site Biotech Site Launch: LuminUltra
LuminUltra is a global biotech firm with customers and sales network partners from North America to Asia and all points in between. Since their initial launch in 2003, they have converted their line of test kits into solutions tailored to specific applications for monitoring and controlling microbes in drinking water, manufacturing industries, energy applications, and wastewater treatment.
In addition, LuminUltra’s educational mission is to inform the public of the risks microorganisms can cause in water systems.
LuminUltra came to the 3 Media Web team with a difficult website to maintain and integrate with their inbound marketing solutions. The website did not reflect their global scope and their brand message of “… if you do not measure it, you cannot control it.”
With rapid growth into the USA and global markets, LuminUltra needed a website that appropriately reflects a progressive international biotech company’s look, feels, messaging, and interaction.
To improve the look and navigation of the site 3 Media Web:
- Integrated contemporary photos, graphics, and colors
- Added interactive features such as a custom login system to help visitors find solutions and a link to their downloadable brochure
The highly technical nature of the LuminUltra products needed to be concisely yet clearly described on the website.
To clearly explain how LuminUltra helps clients detect water-borne contaminants, 3 Media Web:
- Used custom illustrations, diagrams, and illustrations
- Created side-by-side comparison charts
The website needed a more intuitive navigational format to serve several industries – from drinking water to wastewater treatment … to cooling water systems and metal-working fluids.
To relate to several different industries in one website, 3 Media Web created a custom industry solution finder on the home page which easily directs visitors to the information they are seeking.
One of the challenges LuminUltra faced was the need to update its website frequently as the company grew.
To allow trouble-free content management 3 Media Web:
- Integrated Pardot so the client can now easily manage content and inbound leads programs
- Provided custom content management to update their website as needed
The client is thrilled with the new, responsive website that clearly explains how LuminUltra helps clients detect waterborne contaminants.
“Marc and his team perfectly captured the essence of Inbound Marketing and met our aesthetic design requirements — which is no small feat. They took the identity that our business has created and helped us to create a responsive, attractive, and productive site. The process of site development with 3 Media Web has truly been an enjoyable and collaborative effort at every stage. If an issue arises, they are responsive and come up with a solution quickly. We look forward to a continued relationship with 3 Media Web to meet the changing needs of our company. I highly recommend them for any business that is planning to have a technologically current website.”
Chen Sun – Digital Marketing Manager, LuminUltra Technologies Ltd.