How to Plan Your Website Launch Strategy

Quick Summary:

Keep your teams aligned, bringing both your marketing and web development teams together, to launch your new site the right way.

Before you launch the new website that you’ve spent months designing, building, and developing, put together a good plan. A website launch strategy can be the difference between a successful website launch and a website with broken functionality, broken tracking, or glaring spelling mistakes.

Once your marketing teams and web development team are on the same page, the launch day will go more smoothly.

Find out how we plan our website launches to keep everything running smoothly at the start.

Double Check All Site Functionality 

Pour yourself a big pot of coffee and start testing. You and your team should test all of the hyperlinks on your website to ensure they’re directing traffic to the right place. Also, check other functionality, like buttons, animations, and any other interactive widgets.

Not only does it look better to your customers if everything works on your website, but it could also help you gain more traffic. Since Google’s Page Experience update earlier this year, how your website performs and operates is now more important than ever. If a link doesn’t work or functionality breaks, visitors may bounce or leave. Higher bounce rates could impact your organic traffic.

Verify Your Tracking and Website Goals 

While you’re finishing up that first pot of coffee, put another one on before you dig into the tracking on your site. Make sure that Google Analytics goals are set up for all of the most essential conversions on your website. Typically, we like to focus on conversions that directly impact revenue, for example, new leads and website purchases.

One good way to check that everything works as designed is to follow the typical conversion path of your average customer. Pretend that you’re the customer and navigate your website, sign up for a newsletter, or contact the business to learn more. In another window, use the Realtime report in Google Analytics to monitor that your events are firing and conversions are tracking correctly.

Circle Back to Your Original Intentions

Why did you need to redesign your website in the first place? Did you solve the original problems that set you down this path? You may need to delay the launch if the new website has the same issues as the old site.

Add a survey to your new website to ask website visitors about the latest improvements or for more suggestions on making your website better. You can also set up screen recordings and heatmaps with a tool like HotJar to track user behavior on your new website. Do potential clients or customers move through your new website just as well, or much better than your old website?

Launch Your Business Website on the Right Foot 

Launch your new website with the right strategy and plan. Keep your teams aligned, bringing your marketing and web development teams together to launch your new site the right way.

A website launch strategy can be the difference between a successful website launch and a website with broken functionality, broken tracking, or glaring spelling mistakes.

We’re here to help. Reach out to 3 Media Web today to start planning the launch of your next website. 

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