Why Replatforming Your CMS to WordPress Is a Good Idea
Outdated content management systems are everywhere, and if making changes to your website involves cursing, hair pulling, and throwing desk chairs, it may be time to rethink your current platform. Replatforming might be your next move. Making changes to your website should be easy f your current software platform isn’t user-friendly, why stick with it?
Better content management features are out there, and re-platforming your CMS now can save you time and money in the long run. It sounds scarier than it actually is, and migrating your website to a new platform like WordPress can give you and your marketing team more control over your business’ presence online. Find out why now is the best time to make it happen.
Complete Website Redesigns Can Take a Long Time
Complete site redesigns are scary. Not only do they take a long time, but changing the look and feel of your website involves risk to your business. What if customers or clients don’t like your new messaging? After months and months of design changes, you still might end up with technology that doesn’t fully support your business. It’s easier to get signoff from key stakeholders when re-platforming because that risk is gone. You can largely keep the look and feel of your website the same during the migration process. Instead, only the technology that powers the backend is changed.
- Replatforming leaves out the discussions about brand colors and messaging.
- Migrating your CMS is a simpler, straightforward process for your development teams.
- Technology upgrades are a quick win, while design changes can be risky.
Software Replatforming Can Fix Your Pesky Backend Issues
There’s nothing worse than broken tracking. Hobbled together website management systems often include a snarled tracking nightmare that does more harm than good. Replatforming offers your teams a chance to fix those tracking issues once and for all. The technology upgrades during the re-platforming process can also improve the Page Experience of your site. Faster load times can lead to better rankings in the SERPs results. Plus, once your tracking is fixed, you can measure that newfound success and tie it back to your business goals once you generate more organic traffic.
- Blogging and content management becomes easier with a simple backend.
- Streamlined page experiences create a smoother digital experience.
- Faster load times can reward your site with increased organic traffic.
Adapt Your WordPress CMS to Your Business, Not Vice Versa
Want to re-platform your business and then never have to worry about it again? Replatforming to a tool like WordPress means you can adapt your CMS to your business, rather than the other way around. Plus, WordPress has an entire ecosystem of support, including plugins, developers, and integrations, that adapt to your business needs.
This gives your marketing teams more control over your content management system. Instead of needing help from your web team to launch new content on your site, a CMS like WordPress makes it easy for anyone on your team to make updates. Plus, the backend can be adapted to match your exact business goals, like lead generation.
Why Choose WordPress When Replatforming Your CMS?
We’ve been building on WordPress for good reason: we trust the platform to work better than anything else. It works for small businesses and large enterprises, and the large community of WordPress users means the tool is constantly getting better. It’s also simple to use. That means your internal teams won’t need to be trained for hours to make small changes in the backend, and you’ll be able to hire contractors to make changes, if necessary. Plus, many SEO experts credit the open-source tool for being more SEO-friendly than other platforms.
Upgrade to a Technology Stack That Works For Your Business
When was the last time you updated your website? If it’s not a continuous process, evolving your business’ presence online, so it evolves at the pace of your business, it might be time for a change. Making changes to your website should be easy. There are better content management features out there, and re-platforming your CMS to WordPress, for example, can save you time and money. Not to mention the hassle and frustration of technology that holds back your business. Instead, give your marketing team more control over your business’ presence online.
Need help with your website? Start a Project with 3 Media Web today.